Max Mara Fashion Group

Come and see the new Fall/Winter 2010 Collections on the website maxmara.com

The Sportmax Fall/Winter 2010 Collection, is on line on the website sportmax.it.

Experience The Cube.
Enjoy The Evolution.
A new icon. Beauty and function. Soft and light materials. Refined design.Reversible. Adaptable. Timeless. Sporty. Elegant. Multifunctional outerwear, customizable with many accessories. A constant metemorphosis.
Invent it. Remodel it. Rethink it. Make it yours.
The new F/W 2010 Collection is on line on 's-maxmara.com.
 

The Persona website has a new look: the image of the Autumn-Winter 2010 collection is cool, with attention to the finest detail, a rich and diversified atmosphere and a great colour range. A lot of new things are happening in the coming season: the awards for the “Che Persona sei?” contest, an exclusive event and soon the inauguration of the new Blog and the Facebook page: a better way of listening to what you have to say, letting you to get even closer to the Persona world.

Persona: style without size limits. 
 

The Library and Archive of the Maramotti Collection comprise more than ten thousand volumes, artist's books and documents, making mostly reference to the majority of artists and artistic movements on display in the Collection, documenting its development, thus becoming an important historical and critical reference. Access to the material on request to the Direction.
From now on line the catalogue on the Maramotti Collection website.

Marina Rinaldi’s proposals for Autumn Winter 2010 see new outerwear getting ready to face the challenges of winter rigours. 
There are dynamic volumes for the Montgomery in a new shade of midnight blue and warm iridescent down coats with an ultra feminine touch.
To complete the look, one of the maison’s trusted classics: the comfortable boots.
From riding boots in calfskin to iconic models, to modern ankle boots.
 

Marina Rinaldi accessories are the stars of the new season. A luxury chic mood that is expressed in the choice of quality leathers and in the unmistakeable designs that make each accessory a master piece.
From the croco-bag, true icon of autumn-winter, moving onto the new models of clutch bag and not forgetting the range of hot and furry gloves: ideal for giving a touch of warmth to winter looks.

Marina Rinaldi unveils the photo shoot backstage video for the autumn-winter campaign. 
For the third season, the star is the super top model Tatjana Patitz.
Only on marinarinaldi.com

Summer has not arrived at its best, but for those who love to anticipate trends on www.pennyblack.com  they  can already  find  some looks and style notes of the 2010 Fall/Winter collection.

Just click!

Backstage video 
Max Mara Elegante

Preview Fall 2010
Photographer: Dewey Nicks

Models: Dorothea Barth Jorgensen 
and Jacquelyn Jablonski.

Marina Rinaldi has prepared a surprise for all the curvy women online: a preview of the new collection for autumn-winter, where it is possible to see the shooting for the V10: the flash limited edition created to celebrate 10 years of MR Voyage collection.

Marina Rinaldi is always closer to curvy women.
After the blog, where news of the brand and style tips are published weekly, the site expands its sections with the "Last trends”. Within a selection of current trends by theme: to be impeccable!

The Max Mara “Face of the Future®” is being held on Tuesday, June 1 in the Los Angeles Ballroom of the Hyatt Regency Century Plaza Hotel.
The winner of the 2010 Max Mara “Face of the Future®" Awards is Zoe Saldana, star of the unparalleled film phenomenon Avatar, along with last summer enormously successfull Star Trek.
Past recipients have been Elizabeth Banks, Ginnifer Goodwin, Maria Bello and Emily Blunt.

Preview fall 2010


From 
The American Museum of Natural History 
New York City
Photograph: Alexi Lubomirski
Model: Magdalena Frackowia

Make up artist: Rose Marie Swift
Hair Stylist: Ben Skervin

On pennyblack.com you'll discover the latest news. All the best looks of the season, style tips, must haves, macro trends, accessories and the hottest ideas by PENNYBLACK.
You'll also find the PENNYTV with the Backstage of PENNYBLACK Campaign, the interviews with contributors of Magalog and the work in progress of PENNYBLACK events.
Every week we'll talk to you about style and fashion, we'll show you unpublished videos or we'll simply tell you about us.
Come and visit us! We' ll be waiting for you.

MAX&Co.&AFRICA&YOU: an ethical fashion project in collaboration with the ITC (International Trade Centre – an agency of WTO and the UN) which serves as a tangible testimonial to the concrete and ongoing commitment that MAX&Co. has been undertaking for the last three seasons by way of supporting the work of various groups composed of Kenyan women, small manufacturers who live and work in Nairobi in impoverished circumstances.
These extraordinary craftswomen have created with and for MAX&Co. small limited-edition collections of unique, luxurious, one-of-a kind accessories.
The new collection sets out to interpret in an original, à la MAX&Co. manner the animalier trend, presenting indispensable style complements, ethical&ethnic, for savvy, fashion-conscious women.

The new website Persona is on line.
Another small step towards an improved interaction with our consumers: starting today, they can familiarise and try our brand over the Internet.

On the occasion of the Salone Internazionale del Mobile, the MAX&Co. flagship store on Corso Vittorio Emanuele in Milan will be hosting a thematic display devoted to Africa: the accessories of the MAX&Co.&AFRICA&YOU “Ethical Animalier” collection are presented in a congenial, natural setting among furniture and decorator accessories that take on an unexpected organic resemblance to bones and vertebrae, bearing the BE CLEVER label.
All made in Kenya.
A shared language created by MAX&Co. and BE CLEVER in order to give expression to the exciting hybridization of fashion and design in an original and instinctive manner.

Exclusive from April 14th.
During the Salone Internazionale del Mobile in Milan, Welcome The Cube fall-winter 2010, the icon of ‘S Max Mara, will be on sale in a first-ever preview at the Max Mara store in Corso Vittorio Emanuele.

Beauty and function.
A soft and light design concep. Reversible, adaptable, timeless.
The best travel campanion. Sporty, elegant, prized.
Featuring many accessories, customizable. A constant metamorphosis.
Inventi t, remodel it, rethink: make it yours.

For the Salone Internazionale del Mobile, Lorenzo Damiani does the installation that creates an ideal workspace to narrate the design process prior to the materalization of the idea.

Max Mara Store, corso Vittorio Emanuele
13-17 e/and 19 h. 10.00-19.30
18 h. 10.30-19.30

Fashion and design at the “Fuori Salone” events of the Milan International Furniture Fair.
Sportmax and BODUM® present the ‘Keep the Pot Boiling’ exhibition at the Sportmax store in Milan, Via della Spiga 30, from 13th to 19th April, during the International Furniture Fair 2010.  
A homage to Ettore Sottsass, a famous 20th century Italian architect and designer.
Presented exclusively at the Furniture Fair for the first time is the ETTORE kettle, designed in 1988 by Ettore Sottsass Associati and only today, 22 years on, created and produced by BODUM®.
Together with the ETTORE kettle, BODUM® presents PAVINA, a collection of white ceramic cups and glasses with a band of coloured silicon, a useful non-slip and heatproof element which adds a touch of fun.

These will all be on display at the Sportmax’s Milan store in Via della Spiga.

may 9 - july 31, 2010
Maramotti Collection presents La vie en rose, the most important exhibition in Italy dedicated to African photographer Malick Sidibé until now. More than fifty black and white photographs from the 1960's and 1970's document a fundamental period in the history of Mali: the country, after having won its independence, was full of new social and cultural dynamics. Sidibé narrates the nights of Bamako, the parties in clubs, the dancing to the rhythm of Western music and young people's zest for life. Together with these photographs, a series of images documenting his long-time interest for studio portraiture where he has always tried to convey the spontaneity and beauty of people.

may 23 - october 3, 2010
First Italian exhibition of Jacob Kassay, the 26-years-old artist based in New York. His work, with a strong conceptual imprint, combines a minimalist elaboration with a profound knowledge of photographic technique that he transposes into the practice of painting. His project at Collezione Maramotti is composed of ten new pieces arranged in the Pattern Room space as a sort of big installation.

For the Salone Internazionale del Mobile, from 14 to 19 April 2010, the Marina Rinaldi flagship store in collaboration with Status Group, dress the windows of Corso Vittorio Emanuele with (s)tesa by Claudio Bignazzi. A new way of furnishing by dressing up in light.
The meeting of two separate worlds which dress in linen, holding infinity, giving it shape and function. so the new light of (s)tesa becomes wellbeing, dressed in ironed, crushed and washed linen, Marina Rinaldi Soul proposes environmentally sustainable garments in linen and ramie.
In this collaboration, for the second year running Marina Rinaldi Soul bears witness to the company’s interest in the research into alternative fabrics and production methods to protect the environment.

Andrea Büttner announced as third Max Mara Art Prize. The award, sponsored by Max Mara in collaboration whit London's Whitechapel Gallery, promotes female Uk based talent.
This year's winner, Andrea Büttner, will take a six month residency in Italy, where she can realise her vision.
Büttner's residency will be divided into two locations.
The first section will take place from 26 April 2010 at the American Academy in Rome and the second part of the Pistoletto Foundation in Biella.

To celebrate the grand opening of its new flagship store in Omotesando Tokyo, Marella is pleased to announce the colla­boration with a gifted London based artist Julie Verhoeven.
For Marella, Julie interprets the spirit of the brand by designing a creative project, an installation entitled Hit me with a Flower that will be on display in the Marella Omotesando store from 1st to 30th April.
The artist was at the exhibition’s opening party in Tokyo on April 1st. Following this installation event, Marella will also announce the limited mini collection customized by Julie Verhoeven with her drawings specially created for A/W 2010 season. The items will be available at main Marella flagship stores worldwide starting from July 2010.

The video featuring the front-row guests at Max Mara  fall-winter 2010 fashion show, filmed by Garance Doré on maxmara.com

Three artists have been shortlisted for the third Max Mara Art Prize for Women in colleboration with the Whitechapel Gallery: Becky Beasley, Andrea Büttner and Elizabeth Price.
The winner will be announced in March 23th 2010 and the project realised during a six month residency.
The residency is divided into two locations.
The first section will take place from April 26th 2010 at the America Academy in Rome and the second part at the Pistoletto Foundation in Biella.

From New York to Milan, graffiti and colors conquer the Pennyblack store.

The occasion was the exhibition-event to launch PENNYBLACK MAGALOG.
For the opening the illustrator Richard Haines has turned the store into an art gallery customazing the walls with his sketches.

To get more information check on LA7.it
 

Max Mara and Sportmax runway shows live from Milan.
 

SPORTMAX:
Friday, February 26th 2010 at 11,00 a.m.
MAX MARA:
Saturday, February 27th 2010 at 10,45 a.m.

Click here for the registration.

Saturday 20 February 2010, the "Pietro Manodori" Great Hall of the University of Modena and Reggio Emilia hosted the cerimony during which the Prizes were awarded to the winning students for the 2008-2009 edition.

The guest of honour was the designer Antonio Marras.

Marina Rinaldi, in collaboration with Michela Gattermayer, fashion director at Valvet magazine, has organized a special tour for those who want to be always fashionable next spring-summer. Focus on accessories: the new best friends to costumize your look for many occasions. Fashion lessons for all women who wish to interpret the last trends  with originality and style.
An exclusive happening for Velvet readers and marinarinaldi.com users.
Next step: follow Marina Rinaldi online and you will see the video of the event.

Soft chic, new volumes, sophisticated minimalism, consistency.
Duster coats, suits, blouson jackets with new, loose volumes that can be knotted and draped but not forgetting the tailored tradition.
Menswear details and lingerie inserts, patchwork leather, pleated dresses.
Lightweight wools and heavy linen, lace and lurex knit.
From beige to sage green, a range of neutrals, and also bronze, copper and gold.

The new collection on maxmara.com.

Magalog is the new pocket-sized publication by Pennyblack.
Half MAG-azine featuring trends and fashion editorials signed by some of the most interesting talents of the fashion world and half cat-ALOG presenting the new Spring Summer 2010 outfits by Pennyblack.
Magalog is available in all Pennyblack stores since Janaury or to be seen directly on-line.
Just click!

 

february 28 - may 2, 2010
Collezione Maramotti is pleased to present DUE, an exhibition of new work by Margherita Manzelli.
The exhibition includes two paintings of equal size on which the artist worked concurrently and which were created specifically for this project. One of the two paintings is dark, the other light, and they are installed symmetrically in the space in order that the tonal contrast will enhance the relationship between the works.
 

Let' s meet on Thursday February 4th 2010 18.30 / 20.30  at the Pennyblack store in c.so Vittorio Emanuele – Milan. Until  February 18th, it will be hosting the illustrations drawn by the New York Artist Richard Haines for the PENNYBLACK MAGALOG as well as other unpublished works.
 

An alchemical approach that masterfully mixes fashion sense, personal style and concern with the latest trends: the new MAX&Co. spring-summer 2010 collection is now available in the boutiques throughout Italy and worldwide.
A unique, one's own style, composed of many different combination. And once you discover it, it's love at first sight...That's the nature of MAX&Co.
Max, we love your style.

Visit www.maxandco.com to preview the new collection.

Côte d’Azur inspired Marella Spring 2010 collection: glam reinterpretation of maritime details, sailor prints and stripes.

Marella, bon chic bon genre.

Marina Rinaldi reinterprets a fashion cult. The jumpsuit, worn exclusively by top model Tatjana Patitz and captured by the lens of Max Vadukul, is a real “must have” for the spring and summer.
The contemporary style and luxury details that made it famous back in 1994 when it first appeared on the scene remain a constant in the new edition, great for all curvy women.

A Beachwear Capsule enhances Marina Rinaldi’s Collection for Summer 2010.
Swimsuits designed especially for curvy women, beach towels and glamorous Sixties-style flip-flops.
Summer bags become the indispensable accessory for a perfect look: all in eco-patent leather.
The “must have” among the accessories? The beach Graffiti bag, perfect for holding your Marina Rinaldi beach towel.

Maxmara.com presents the Resort Collection 2010.
Available in Max Mara stores.

Maxmara.com presents its Christmas Shopping Guide.

Marina Rinaldi suggest those who are looking for the best gift for this Christmas.
Through its blog so many solutions in the unmistakable style of the brand.

The Soroptimist International Club of Reggio Emilia, appointed by the “Giulia Maramotti” Foundation, runs an annual competition to award six prizes to students of the “Galvani” Professional Institute and the “Chierici” State Art Institute, who are outstanding for the proficiency and quality of their work.
The subject of the competition for the academic year 2009-2010 is “New Collection”: the participants are required to design 2 window images (4 outfits each) for the Autumn-Winter 2010 season.

Click here to view and download the application for the 2009-2010 competition.
 

Marella let's party

On 12 and 13 december Marella will receive you in its store in Milan c.so Vittorio Emanuele with a pleasant surprise!
In a party oriented atmosphere, a young artist will create unique and special accessories that will perfect fit your party dress. You will receive an handmade free gift on purchase.
During the afternoon the shop setting will be heated by a dj.

The MAX&Co.&AFRICA&YOU ethical project is continuing. It is being carried out by MAX&Co. within the context of the ethical fashion program of the ITC (agency of the UN and WTO).The MAX&Co. talking bag is a unique & creative product, created by means of an exchange of different cultures, experiences and craft skills between Italy and Kenya. LOVE, JOY and HOPE are the key words, cross-cultural messages, featured in English and accompanied by their Swahili translations, to be worn and carried always and everywhere.
 

Simple and elegant, plain yet refined: this is the new Max Mara Bridal Collection. More than 40 models distributed worldwide that define a new concept of prêt-à-porter dresses for the “I do” day: clean cuts, essential but romantic lines and precious fabrics.
Choosing the dress for your most important day in a professional and relaxed atmosphere, with a professional and free consultation, is the dream that will be realize in several Italian stores, thanks to the Max Mara Wedding Tour.
The tour will start on December and will touch following cities: Milano, Roma, Napoli, Varese, Firenze, Modena, Torino, Padova, Reggio Emilia, Palermo, Catania, Genova, Piacenza, Bari, Bologna,  Roma, Pescara, Udine, Treviso.
 

Click her to see the event's map and to book your attendance.

From November 15, 2009 to February 14, 2010 Gert & Uwe Tobias present their recent work at the Maramotti Collection, in the Pattern Room,  an installation composed of twenty one pieces, from large size woodcuts to drawings and sculptures, placed inside a walldrawing covering all the walls of the exhibition space.
Their works mix abstract and figurative elements taken from the folk culture of their place of origin, Transylvania, but also from a contemporary formal language, where points of reference are imbued with strong ironic flavours.
 

Discover the new denim collection with the Sportmax Code design team.

When: Wednesday, October 28th form 6 pm until 9 pm.
Where: THE BASEMENT Max Mara, C.so Vittorio Emanuele-P.zza del Liberty 4, Milan.

"A special event organised by Max Mara and the women's magazine "A"."My little black dress" is the theme of the fashion show featuring thirty of this season's "must haves", which was held on October 15th in the Max Mara boutique on Corso Vittorio Emanuele in Milan.
The event was organised with the collaboration of Platinum, l'Oréal Professionnel, Helena Rubinstein and X-rated.
 

The video of the event is on line on maxmara.com
 

On October 19, 2009 at 6.30 pm Maramotti Collection will host a public meeting with the american coreographer Trisha Brown.
Focus of the meeting is the complex coreography by Brown that takes form as a continuous exploration of the space, not only for choosing non-traditional places to stage her dance, but also because of questioning the idea of space itself as an essential element of her work, which also involves the last theatrical production. A new scenario has literally opened, where coreography and the most advanced of figurative arts (Minimalism, Conceptual Art and Body Art) have interacted closely.



Places are limited. Booking is advisable: +39 0522 382484 / info@collezionemaramotti.org

The Marina Rinaldi website has been given “The Web Award 2009”, in the “Fashion Standard of Excellence” category  by the Web Marketing Association, an important source for visual communication in all sectors.

All the websites recognised are a remarkable example of design, innovation, content creativity, interactivity, technology and functionality.

On the occasion of  Milan Fashion Week, “My Max Mara Members” who have registered on the website will have the opportunity to watch the Sportmax and Max Mara shows online and the backstage on 25th and 26th September.
Maxmara.com is a way to communicate with customers all over the world. The contents range from collections to videos of the fashion shows, with a few surprises off the catwalk; from the history of the group up to the brand’s latest creations, from events to art, from City Style to Emilie’s tales and more besides.

The Pennyblack store at Corso Vittorio Emanuele has celebrated the Vogue Fashion' s Night Out together with Sergio Muniz and all the visitors who, with great enthusiasm, have been photographed with him.
It is possible to find all the photos of the event on VFNO photogallery on-line from september 15th on www.pennyblack.com.

For the event a Limited Edition silk scarf, designed by the artist Richard Haines.

MAX&Co. Pop re-edition 2009-1966 is a revamped collection/re-edition inspired by Pop Max Mara 1966 and geared to the needs of today. Only overcoats, suits and complements: the same identical styles, colors and proportions that were used in the part have been updated only in terms of contemporary technologies and fabrics.
MAX&Co. Pop re-edition 2009-1966 will be available in some selected MAX&Co. boutiques from September 2009.

Hannah Rickards, winner of the 2007-2009 Max Mara Art Prize for Women, has completed her six-month residency in Italy, which was awarded as part of the Prize. The award, which promotes and nurtures UK based talent, is chaired by Iwona Blazwick, Director of the Whitechapel Gallery. Rickards' work, "No, there was no red." has been recently showcased at the Whitechapel Gallery and it will be acquired permanently by the Collezione Maramotti in Reggio Emilia (Italy), where it will be presented at the Pattern Room from 25 to 31 october 2009, and later on in semi-permanent exhibition from 12 november 2009.
 

In collaboration with Maramotti Collection and Max Mara, the RED Festival (Reggio Emilia Danza), presents the national exclusive preview of Trisha Brown's Early Works. The creative genius of Trisha Brown, one of the most representative personalities of contemporary dance, has explored experimentation and avant-garde, with forays in places other than the stage. Performances are scheduled for October 28, 29 and 31, 2009 at the Maramotti Collection, that can be freely visited for this occasion. Collezione Maramotti will also host the public meeting "Trisha Brown.

The Luxury collection in the 2009 autumn/winter collection is confirmed as an evergreen, highly detailed and finished product.
Each item is made with precious yarns consisting of quality fibres, completely doubled in precious fabrics to create more up-to-date aspects.
Lines and volumes are re-invented: decidedly wrap-around in pure cashmere double fabrics, innovative “foulard” volume, coat lengths, hem asymmetries of important garments and the new armhole.
Colours take on new nuances: Alpaca coats discover navy blue which is now a permanent colour on the collection’s colour palette.

Luxurious shoes and bags: shiny, brushed calfskin, the most glamorous printed leathers and soft suedes.
As always there is ample room for BOOTS which are the stars with the dresses of the new silhouette. Riding boot in all variations, fashion patent leather and feminine coloured suedes. A new colour palette has been added to the LOGOMANIA series: fashion green, winter navy and purple. But it’s not just the colour that has changed, materials have as well: for the first time the LOGOMANIA accessories are made in black patent leather.
The customised Marina Rinaldi padlock is the new GLAM-CHIC accessory, to use for closing the hand-held Boston bag of the A/W 2009 season.

Glam in the city.
Marella’s fall/winter 2009 collection takes its inspiration from the large metropolitan cities and reinvents suits, coats and blazers to create an unmistakably sensual urban oriented style.
Black tones create sophisticated ton-sur-ton effects for atmospheres which evoke the 50’s style haute couture, to be brightened up with splashes of colour, from turquoise to lime green.

The 2009 Max Mara Face of the Future was presented to Elizabeth Banks on June 12 at the Hyatt Regency Century Plaza in Los Angeles, in recognition of her outstanding achievements and her embodiment of style and grace.
Inaugurated at the 2006, the prize is given to an actress who is experiencing a turning point in her career through her work in the film and television industries and through her contributions to the community at large. Past recipients have been Emily Blunt, Maria Bello and Ginnifer Goodwin.

In the picture: Elizabeth Banks in Max Mara 

The Marina Rinaldi web site has been selected as a “Web Pick of the Day” by Communication Arts.
Communication Arts is an important source for visual communications. It showcases the very best in design and innovation throughout all industries. 
The web picks are featured as outstanding examples of web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.

Simple and elegant, plain yet refined: this is the new Max Mara Bridal Collection. More than 30 models distributed worldwide that define a new concept of prêt-à-porter dresses for the “I do” day: clean cuts, essential but romantic lines and precious fabrics.
Dresses, shoes, veils, flowers, jewels and gloves to meet the contemporary desire to speed up preparation time.
 

On occasion of the Salone Internazionale del Mobile 2009, the Marina Rinaldi flagship store of Corso Vittorio Emanuele was set up by Mauro Mori with an interpretation of the capsule of the new Soul product. Starting from the shop windows, it is an installation that combines a selection of softly shaped eco-sustainable pieces: the coming together point of the designer’s work and Marina Rinaldi which, with Soul, interprets conscious slow wear. Marina Rinaldi Soul and Mauro Mori, together to convey their creative vision of (fashion) design for a future that is more aware.

Sportmax together with Bodum, a Danish company specialised in the production of design objects for the home and kitchen, presented the ‘Get Green’ exhibition inside the Sportmax Store, Via della Spiga 30, during the Salone Internazionale del Mobile 2009.
The ‘Grow a green Thumb’ collection of flowerpots was shown at the ‘Get Green’ exhibition comprising nine porcelain stoneware flowerpots in different sizes and shapes, including cylindrical, conical and square ones, that create a lively and playful dialogue with the ‘green thinking’ onlooker. A characteristic trait of this collection is the presence of functional rubber flowerpot saucers with a modern and minimal design.
 

The opening of first Sportmax flaship store in Russia, was celebrated on 15 april 2009 whit an exclusive fashion show and party held inside the Gum shopping mall, in Red Square, one of the most famous in the world.
The Sportmax store, designed by the architect Vincenzo De Cotiis, is characterised by a highly innovative concept in terms of volumes, content and of the materials used.

MAX&Co.&AFRICA&YOU designates the first ethical project developed by MAX&Co., in collaboration with ITC (Internationa Trade Centre) and involving over 500 Kenyan women, all of whom live and work in the slum settlements of Nairobi.
This first collaboration promote “ethical fashion” values, i.e. fashion which offers the possibility of assuming a responsible approach to consumption.
The MAX&Co.&AFRICA&YOU collection is available in over 200 selected MAX&Co. stores in Italy and throughout the world.
More details about MAX&Co.&AFRICA&YOU at maxandco.com
 

In the spring-summer season, the Luxury collection continues to develop the most precious materials: leather, doubled fabrics and pure cashmere.
For the spring a collection of raincoats has been created in couture fabrics, to enhance the icon-model of the most recent seasons. The pure cashmere knitwear is in fashion colors, for fashion looks.

Spring-summer sees the birth of the “Logomania” range: customization becomes routine.
The MR brand is the great centerpiece of the season: two ranges of bags, accompanied by accessories, leather goods, pumps, moccasins and boots. From the shopping bag to the clutch purse, three colors for the fabric of the “Logomania” range: beige, white and black. The leather details are in calfskin, in patent and in printed crocodile.

Sportmax presents "Carte Blanche": a limited-edition collection .The central feature of the first edition – a capsule collection designed in silk and jersey – are the graphics created by Christophe Brunnquell.
The items are available for purchase online from the website www.sportmax.it.

april, 23 – may 15, 2009

In collaboraton with Max Mara and Parsons the New School for Design of New York, the show presents the works by thirty students that open to the exploration of photography as an element interrupting the time dimension which marks our life with its experiences, expanding and enriching it. Curated by Michelle Bogre.

Experimentation. Tradition. Evolution.
The coat takes centre stage at Max Mara Atelier and is given a sartorial and opulent interpretation in this special project.
Steeped in the traditions of couture, Max Mara Atelier beautifully combines the classics in an utterly contemporary way, true to the work of the best ateliers.
 

march, 8 – may 3, 2009

First exhibition in Italy for US artist John Simon. The five works on display are a retrospective exploration of ten years of research into software art: from 1999 to 2009, the date of his latest work commissioned by Maramotti Collection.

Soroptimist Internetional Prize

Soroptimist International of Reggio Emilia organises yearly a competition on behalf of the "Giulia Maramotti" Foundation, awarding six prizes to high-achieving students at "Galvani" Vocational High School and "Chierici" Art High School as an acknowledgement of the standard and quality of their work. The theme of the Competition for the 2007 - 2008 school year is focused on: "The ideal client”. Participants were asked to prepare a wardrobe of their chosen customer, drawing a minimum of 3 to a maximum of 10 colourful total looks.
“Galvani” students who won the award were Veronica Caferri, Bruna Fiorentini and Daniel Alessi with a special mention for Daniela Laudando. Winners at “Chierici” High School were: Paolo Yao, Greta Bertoldi and Erika Nizzoli, with special mentions for Jennifer Mattana and Cristiana Ferrari. 

Max Mara Spring/Summer 2009 Fashion Show

Milan Fashion Week
The dress code is back, in a sexy new urban collection with an optimistic, innovative focus, for the self-assured woman.
Shapes and silhouettes are both rigid and flowing, taking their inspiration from the world of the successful working woman, in everything from new tailored suits to jogging suits.

Milan Fashion week
Light, airy looks, with an oriental, romantic touch, which seem straight out of a painter’s workshop. Pyjama stripes and decorative embroidery, “Hundertwasser” prints and floral patterns; neutral, natural shades, sky blue and pale grey, brushstrokes of green and pink.

Harry Peccinotti and iBlues

The lens of a great photographer meets the fashion of iBlues. The founder of Nova and the artist who created the ’68 and ’69 Pirelli calendars, Harry Peccinotti has come up with images that are exceptionally expressive and striking in his interpretation of the iBlues brand’s Spring/Summer 2009 collection.   
His photos are a continual homage to the natural sensuality of the female body.

W-O-W
Sportmax Code’s website presents W-O-W, an area designed to promote the work and the experiences of creative women. W-O-W is a webzine containing interviews, features, audio and video files aimed at presenting an authentic portrait of today’s woman.

www.welcomethecube.com is dedicated to the goose-down jacket that is the very symbol of ‘S Max Mara.
The Cube is a design product: an innovative, high-tech garment that can be transformed and personalised. The Cube is interpreted by a number of international artists who underline the conceptual aspects that lie behind the project.

“Whispers in the Air" is Sportmax’s first charity project, set up in collaboration with Reggio Children. The funds raised by the project will go to the “National Network of Youth and Children’s Orchestras of  Venezuela”, created in 1975 by the master conductor José Antonio Abreu.

The second edition of the Max Mara Art Prize for Women in Association with the Whitechapel Gallery is open to all forms of artistic expression; its aim is to support and promote young female artists who are resident in the United Kingdom, considered one of the epicentres of the international art scene.
The second edition of the Prize was won by Hannah Rickards.

Pennyblack opens a new concept store in the centre of Milan.
The 250-metre-square store has three floors, and is characterised by a single display window and a particularly light, airy architectural style. Top-quality materials such as bleached zebrano wood and a particular type of metallic resin are the main features of the interior design.

Pennyblack, Corso Vittorio Emanuele, at the corner of Piazza Liberty, 2 - Milan

“Coats! Max Mara, 55 years of Italian fashion”, the retrospective on the history of the company as seen through its most symbolic garment, the coat. Following the successes achieved in Berlin and Tokyo, the exhibition moves to the prestigious National Art Museum in Beijing, from 19 October to 12 November2008.
To mark the inauguration of the exhibition, a single show was organised in a spectacular location: a disused water cistern in the city’s 798 district, formerly a weapons factory and which today houses prestigious international art galleries.

Dance meets fashion: two parallel forms of communication and creativity come together to create new scenarios, new performances. The desire to show off the beauty of the female body is what lies behind the special projects devoted to dance on which Marella has worked together with Aterballetto on co-producing a performance of “Romeo and Juliet” and creating the costumes for the “Terra” show, both of which were included in the “2008/2009” bill.

Clothing Designer Course

The fifth edition of the “Clothing and Fashion Designer Course” 2008 - 2009 got under way in October 2008 and came to an end in July 2009.
The post-diploma/graduate course, organised by the Giulia Maramotti Foundation in collaboration with Cis Business Management School, focuses on training professional figures who will be involved in coordinating the planning and design of collections and in the various activities carried out by the Style Department.