Max Mara Fashion Group

From New York to Milan, graffiti and colors conquer the Pennyblack store.

The occasion was the exhibition-event to launch PENNYBLACK MAGALOG.
For the opening the illustrator Richard Haines has turned the store into an art gallery customazing the walls with his sketches.

To get more information check on LA7.it
 

Max Mara and Sportmax runway shows live from Milan.
 

SPORTMAX:
Friday, February 26th 2010 at 11,00 a.m.
MAX MARA:
Saturday, February 27th 2010 at 10,45 a.m.

Click here for the registration.

Saturday 20 February 2010, the "Pietro Manodori" Great Hall of the University of Modena and Reggio Emilia hosted the cerimony during which the Prizes were awarded to the winning students for the 2008-2009 edition.

The guest of honour was the designer Antonio Marras.

Marina Rinaldi, in collaboration with Michela Gattermayer, fashion director at Valvet magazine, has organized a special tour for those who want to be always fashionable next spring-summer. Focus on accessories: the new best friends to costumize your look for many occasions. Fashion lessons for all women who wish to interpret the last trends  with originality and style.
An exclusive happening for Velvet readers and marinarinaldi.com users.
Next step: follow Marina Rinaldi online and you will see the video of the event.

Soft chic, new volumes, sophisticated minimalism, consistency.
Duster coats, suits, blouson jackets with new, loose volumes that can be knotted and draped but not forgetting the tailored tradition.
Menswear details and lingerie inserts, patchwork leather, pleated dresses.
Lightweight wools and heavy linen, lace and lurex knit.
From beige to sage green, a range of neutrals, and also bronze, copper and gold.

The new collection on maxmara.com.

Magalog is the new pocket-sized publication by Pennyblack.
Half MAG-azine featuring trends and fashion editorials signed by some of the most interesting talents of the fashion world and half cat-ALOG presenting the new Spring Summer 2010 outfits by Pennyblack.
Magalog is available in all Pennyblack stores since Janaury or to be seen directly on-line.
Just click!

 

february 28 - may 2, 2010
Collezione Maramotti is pleased to present DUE, an exhibition of new work by Margherita Manzelli.
The exhibition includes two paintings of equal size on which the artist worked concurrently and which were created specifically for this project. One of the two paintings is dark, the other light, and they are installed symmetrically in the space in order that the tonal contrast will enhance the relationship between the works.
 

Let' s meet on Thursday February 4th 2010 18.30 / 20.30  at the Pennyblack store in c.so Vittorio Emanuele – Milan. Until  February 18th, it will be hosting the illustrations drawn by the New York Artist Richard Haines for the PENNYBLACK MAGALOG as well as other unpublished works.
 

An alchemical approach that masterfully mixes fashion sense, personal style and concern with the latest trends: the new MAX&Co. spring-summer 2010 collection is now available in the boutiques throughout Italy and worldwide.
A unique, one's own style, composed of many different combination. And once you discover it, it's love at first sight...That's the nature of MAX&Co.
Max, we love your style.

Visit www.maxandco.com to preview the new collection.

Côte d’Azur inspired Marella Spring 2010 collection: glam reinterpretation of maritime details, sailor prints and stripes.

Marella, bon chic bon genre.

Marina Rinaldi reinterprets a fashion cult. The jumpsuit, worn exclusively by top model Tatjana Patitz and captured by the lens of Max Vadukul, is a real “must have” for the spring and summer.
The contemporary style and luxury details that made it famous back in 1994 when it first appeared on the scene remain a constant in the new edition, great for all curvy women.

A Beachwear Capsule enhances Marina Rinaldi’s Collection for Summer 2010.
Swimsuits designed especially for curvy women, beach towels and glamorous Sixties-style flip-flops.
Summer bags become the indispensable accessory for a perfect look: all in eco-patent leather.
The “must have” among the accessories? The beach Graffiti bag, perfect for holding your Marina Rinaldi beach towel.

Maxmara.com presents the Resort Collection 2010.
Available in Max Mara stores.

Maxmara.com presents its Christmas Shopping Guide.

Marina Rinaldi suggest those who are looking for the best gift for this Christmas.
Through its blog so many solutions in the unmistakable style of the brand.

The Soroptimist International Club of Reggio Emilia, appointed by the “Giulia Maramotti” Foundation, runs an annual competition to award six prizes to students of the “Galvani” Professional Institute and the “Chierici” State Art Institute, who are outstanding for the proficiency and quality of their work.
The subject of the competition for the academic year 2009-2010 is “New Collection”: the participants are required to design 2 window images (4 outfits each) for the Autumn-Winter 2010 season.

Click here to view and download the application for the 2009-2010 competition.
 

Marella let's party

On 12 and 13 december Marella will receive you in its store in Milan c.so Vittorio Emanuele with a pleasant surprise!
In a party oriented atmosphere, a young artist will create unique and special accessories that will perfect fit your party dress. You will receive an handmade free gift on purchase.
During the afternoon the shop setting will be heated by a dj.

The MAX&Co.&AFRICA&YOU ethical project is continuing. It is being carried out by MAX&Co. within the context of the ethical fashion program of the ITC (agency of the UN and WTO).The MAX&Co. talking bag is a unique & creative product, created by means of an exchange of different cultures, experiences and craft skills between Italy and Kenya. LOVE, JOY and HOPE are the key words, cross-cultural messages, featured in English and accompanied by their Swahili translations, to be worn and carried always and everywhere.
 

Simple and elegant, plain yet refined: this is the new Max Mara Bridal Collection. More than 40 models distributed worldwide that define a new concept of prêt-à-porter dresses for the “I do” day: clean cuts, essential but romantic lines and precious fabrics.
Choosing the dress for your most important day in a professional and relaxed atmosphere, with a professional and free consultation, is the dream that will be realize in several Italian stores, thanks to the Max Mara Wedding Tour.
The tour will start on December and will touch following cities: Milano, Roma, Napoli, Varese, Firenze, Modena, Torino, Padova, Reggio Emilia, Palermo, Catania, Genova, Piacenza, Bari, Bologna,  Roma, Pescara, Udine, Treviso.
 

Click her to see the event's map and to book your attendance.

From November 15, 2009 to February 14, 2010 Gert & Uwe Tobias present their recent work at the Maramotti Collection, in the Pattern Room,  an installation composed of twenty one pieces, from large size woodcuts to drawings and sculptures, placed inside a walldrawing covering all the walls of the exhibition space.
Their works mix abstract and figurative elements taken from the folk culture of their place of origin, Transylvania, but also from a contemporary formal language, where points of reference are imbued with strong ironic flavours.
 

Discover the new denim collection with the Sportmax Code design team.

When: Wednesday, October 28th form 6 pm until 9 pm.
Where: THE BASEMENT Max Mara, C.so Vittorio Emanuele-P.zza del Liberty 4, Milan.

"A special event organised by Max Mara and the women's magazine "A"."My little black dress" is the theme of the fashion show featuring thirty of this season's "must haves", which was held on October 15th in the Max Mara boutique on Corso Vittorio Emanuele in Milan.
The event was organised with the collaboration of Platinum, l'Oréal Professionnel, Helena Rubinstein and X-rated.
 

The video of the event is on line on maxmara.com
 

On October 19, 2009 at 6.30 pm Maramotti Collection will host a public meeting with the american coreographer Trisha Brown.
Focus of the meeting is the complex coreography by Brown that takes form as a continuous exploration of the space, not only for choosing non-traditional places to stage her dance, but also because of questioning the idea of space itself as an essential element of her work, which also involves the last theatrical production. A new scenario has literally opened, where coreography and the most advanced of figurative arts (Minimalism, Conceptual Art and Body Art) have interacted closely.



Places are limited. Booking is advisable: +39 0522 382484 / info@collezionemaramotti.org

The Marina Rinaldi website has been given “The Web Award 2009”, in the “Fashion Standard of Excellence” category  by the Web Marketing Association, an important source for visual communication in all sectors.

All the websites recognised are a remarkable example of design, innovation, content creativity, interactivity, technology and functionality.

On the occasion of  Milan Fashion Week, “My Max Mara Members” who have registered on the website will have the opportunity to watch the Sportmax and Max Mara shows online and the backstage on 25th and 26th September.
Maxmara.com is a way to communicate with customers all over the world. The contents range from collections to videos of the fashion shows, with a few surprises off the catwalk; from the history of the group up to the brand’s latest creations, from events to art, from City Style to Emilie’s tales and more besides.

New Store Max Mara, Corso Vittorio Emanuele, Milan: 1400 square metres distributed over four floors, for a multi-sensorial shopping set in a surprising, playful environment.
The path the shopper is led along has a rhythmic step which focuses on the art of surprise, accentuated by the vertical layout.
An imposing burnished copper helical stairway with an oak lining strongly characterises the space with its imposing and sinuous profile, and is the strongest element in terms of visual impact.

The Pennyblack store at Corso Vittorio Emanuele has celebrated the Vogue Fashion' s Night Out together with Sergio Muniz and all the visitors who, with great enthusiasm, have been photographed with him.
It is possible to find all the photos of the event on VFNO photogallery on-line from september 15th on www.pennyblack.com.

For the event a Limited Edition silk scarf, designed by the artist Richard Haines.

MAX&Co. Pop re-edition 2009-1966 is a revamped collection/re-edition inspired by Pop Max Mara 1966 and geared to the needs of today. Only overcoats, suits and complements: the same identical styles, colors and proportions that were used in the part have been updated only in terms of contemporary technologies and fabrics.
MAX&Co. Pop re-edition 2009-1966 will be available in some selected MAX&Co. boutiques from September 2009.

Hannah Rickards, winner of the 2007-2009 Max Mara Art Prize for Women, has completed her six-month residency in Italy, which was awarded as part of the Prize. The award, which promotes and nurtures UK based talent, is chaired by Iwona Blazwick, Director of the Whitechapel Gallery. Rickards' work, "No, there was no red." has been recently showcased at the Whitechapel Gallery and it will be acquired permanently by the Collezione Maramotti in Reggio Emilia (Italy), where it will be presented at the Pattern Room from 25 to 31 october 2009, and later on in semi-permanent exhibition from 12 november 2009.
 

In collaboration with Maramotti Collection and Max Mara, the RED Festival (Reggio Emilia Danza), presents the national exclusive preview of Trisha Brown's Early Works. The creative genius of Trisha Brown, one of the most representative personalities of contemporary dance, has explored experimentation and avant-garde, with forays in places other than the stage. Performances are scheduled for October 28, 29 and 31, 2009 at the Maramotti Collection, that can be freely visited for this occasion. Collezione Maramotti will also host the public meeting "Trisha Brown.

The Luxury collection in the 2009 autumn/winter collection is confirmed as an evergreen, highly detailed and finished product.
Each item is made with precious yarns consisting of quality fibres, completely doubled in precious fabrics to create more up-to-date aspects.
Lines and volumes are re-invented: decidedly wrap-around in pure cashmere double fabrics, innovative “foulard” volume, coat lengths, hem asymmetries of important garments and the new armhole.
Colours take on new nuances: Alpaca coats discover navy blue which is now a permanent colour on the collection’s colour palette.

Luxurious shoes and bags: shiny, brushed calfskin, the most glamorous printed leathers and soft suedes.
As always there is ample room for BOOTS which are the stars with the dresses of the new silhouette. Riding boot in all variations, fashion patent leather and feminine coloured suedes. A new colour palette has been added to the LOGOMANIA series: fashion green, winter navy and purple. But it’s not just the colour that has changed, materials have as well: for the first time the LOGOMANIA accessories are made in black patent leather.
The customised Marina Rinaldi padlock is the new GLAM-CHIC accessory, to use for closing the hand-held Boston bag of the A/W 2009 season.

Glam in the city.
Marella’s fall/winter 2009 collection takes its inspiration from the large metropolitan cities and reinvents suits, coats and blazers to create an unmistakably sensual urban oriented style.
Black tones create sophisticated ton-sur-ton effects for atmospheres which evoke the 50’s style haute couture, to be brightened up with splashes of colour, from turquoise to lime green.

The 2009 Max Mara Face of the Future was presented to Elizabeth Banks on June 12 at the Hyatt Regency Century Plaza in Los Angeles, in recognition of her outstanding achievements and her embodiment of style and grace.
Inaugurated at the 2006, the prize is given to an actress who is experiencing a turning point in her career through her work in the film and television industries and through her contributions to the community at large. Past recipients have been Emily Blunt, Maria Bello and Ginnifer Goodwin.

In the picture: Elizabeth Banks in Max Mara 

The Marina Rinaldi web site has been selected as a “Web Pick of the Day” by Communication Arts.
Communication Arts is an important source for visual communications. It showcases the very best in design and innovation throughout all industries. 
The web picks are featured as outstanding examples of web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.

Simple and elegant, plain yet refined: this is the new Max Mara Bridal Collection. More than 30 models distributed worldwide that define a new concept of prêt-à-porter dresses for the “I do” day: clean cuts, essential but romantic lines and precious fabrics.
Dresses, shoes, veils, flowers, jewels and gloves to meet the contemporary desire to speed up preparation time.
 

On occasion of the Salone Internazionale del Mobile 2009, the Marina Rinaldi flagship store of Corso Vittorio Emanuele was set up by Mauro Mori with an interpretation of the capsule of the new Soul product. Starting from the shop windows, it is an installation that combines a selection of softly shaped eco-sustainable pieces: the coming together point of the designer’s work and Marina Rinaldi which, with Soul, interprets conscious slow wear. Marina Rinaldi Soul and Mauro Mori, together to convey their creative vision of (fashion) design for a future that is more aware.

Sportmax together with Bodum, a Danish company specialised in the production of design objects for the home and kitchen, presented the ‘Get Green’ exhibition inside the Sportmax Store, Via della Spiga 30, during the Salone Internazionale del Mobile 2009.
The ‘Grow a green Thumb’ collection of flowerpots was shown at the ‘Get Green’ exhibition comprising nine porcelain stoneware flowerpots in different sizes and shapes, including cylindrical, conical and square ones, that create a lively and playful dialogue with the ‘green thinking’ onlooker. A characteristic trait of this collection is the presence of functional rubber flowerpot saucers with a modern and minimal design.
 

The opening of first Sportmax flaship store in Russia, was celebrated on 15 april 2009 whit an exclusive fashion show and party held inside the Gum shopping mall, in Red Square, one of the most famous in the world.
The Sportmax store, designed by the architect Vincenzo De Cotiis, is characterised by a highly innovative concept in terms of volumes, content and of the materials used.

MAX&Co.&AFRICA&YOU designates the first ethical project developed by MAX&Co., in collaboration with ITC (Internationa Trade Centre) and involving over 500 Kenyan women, all of whom live and work in the slum settlements of Nairobi.
This first collaboration promote “ethical fashion” values, i.e. fashion which offers the possibility of assuming a responsible approach to consumption.
The MAX&Co.&AFRICA&YOU collection is available in over 200 selected MAX&Co. stores in Italy and throughout the world.
More details about MAX&Co.&AFRICA&YOU at maxandco.com
 

In the spring-summer season, the Luxury collection continues to develop the most precious materials: leather, doubled fabrics and pure cashmere.
For the spring a collection of raincoats has been created in couture fabrics, to enhance the icon-model of the most recent seasons. The pure cashmere knitwear is in fashion colors, for fashion looks.

Spring-summer sees the birth of the “Logomania” range: customization becomes routine.
The MR brand is the great centerpiece of the season: two ranges of bags, accompanied by accessories, leather goods, pumps, moccasins and boots. From the shopping bag to the clutch purse, three colors for the fabric of the “Logomania” range: beige, white and black. The leather details are in calfskin, in patent and in printed crocodile.

Sportmax presents "Carte Blanche": a limited-edition collection .The central feature of the first edition – a capsule collection designed in silk and jersey – are the graphics created by Christophe Brunnquell.
The items are available for purchase online from the website www.sportmax.it.

april, 23 – may 15, 2009

In collaboraton with Max Mara and Parsons the New School for Design of New York, the show presents the works by thirty students that open to the exploration of photography as an element interrupting the time dimension which marks our life with its experiences, expanding and enriching it. Curated by Michelle Bogre.

Experimentation. Tradition. Evolution.
The coat takes centre stage at Max Mara Atelier and is given a sartorial and opulent interpretation in this special project.
Steeped in the traditions of couture, Max Mara Atelier beautifully combines the classics in an utterly contemporary way, true to the work of the best ateliers.
 

march, 8 – may 3, 2009

First exhibition in Italy for US artist John Simon. The five works on display are a retrospective exploration of ten years of research into software art: from 1999 to 2009, the date of his latest work commissioned by Maramotti Collection.

Soroptimist Internetional Prize

Soroptimist International of Reggio Emilia organises yearly a competition on behalf of the "Giulia Maramotti" Foundation, awarding six prizes to high-achieving students at "Galvani" Vocational High School and "Chierici" Art High School as an acknowledgement of the standard and quality of their work. The theme of the Competition for the 2007 - 2008 school year is focused on: "The ideal client”. Participants were asked to prepare a wardrobe of their chosen customer, drawing a minimum of 3 to a maximum of 10 colourful total looks.
“Galvani” students who won the award were Veronica Caferri, Bruna Fiorentini and Daniel Alessi with a special mention for Daniela Laudando. Winners at “Chierici” High School were: Paolo Yao, Greta Bertoldi and Erika Nizzoli, with special mentions for Jennifer Mattana and Cristiana Ferrari. 

Max Mara Spring/Summer 2009 Fashion Show

Milan Fashion Week
The dress code is back, in a sexy new urban collection with an optimistic, innovative focus, for the self-assured woman.
Shapes and silhouettes are both rigid and flowing, taking their inspiration from the world of the successful working woman, in everything from new tailored suits to jogging suits.

Milan Fashion week
Light, airy looks, with an oriental, romantic touch, which seem straight out of a painter’s workshop. Pyjama stripes and decorative embroidery, “Hundertwasser” prints and floral patterns; neutral, natural shades, sky blue and pale grey, brushstrokes of green and pink.

Harry Peccinotti and iBlues

The lens of a great photographer meets the fashion of iBlues. The founder of Nova and the artist who created the ’68 and ’69 Pirelli calendars, Harry Peccinotti has come up with images that are exceptionally expressive and striking in his interpretation of the iBlues brand’s Spring/Summer 2009 collection.   
His photos are a continual homage to the natural sensuality of the female body.

W-O-W
Sportmax Code’s website presents W-O-W, an area designed to promote the work and the experiences of creative women. W-O-W is a webzine containing interviews, features, audio and video files aimed at presenting an authentic portrait of today’s woman.

www.welcomethecube.com is dedicated to the goose-down jacket that is the very symbol of ‘S Max Mara.
The Cube is a design product: an innovative, high-tech garment that can be transformed and personalised. The Cube is interpreted by a number of international artists who underline the conceptual aspects that lie behind the project.

“Whispers in the Air" is Sportmax’s first charity project, set up in collaboration with Reggio Children. The funds raised by the project will go to the “National Network of Youth and Children’s Orchestras of  Venezuela”, created in 1975 by the master conductor José Antonio Abreu.

The second edition of the Max Mara Art Prize for Women in Association with the Whitechapel Gallery is open to all forms of artistic expression; its aim is to support and promote young female artists who are resident in the United Kingdom, considered one of the epicentres of the international art scene.
The second edition of the Prize was won by Hannah Rickards.

Pennyblack opens a new concept store in the centre of Milan.
The 250-metre-square store has three floors, and is characterised by a single display window and a particularly light, airy architectural style. Top-quality materials such as bleached zebrano wood and a particular type of metallic resin are the main features of the interior design.

Pennyblack, Corso Vittorio Emanuele, at the corner of Piazza Liberty, 2 - Milan

“Coats! Max Mara, 55 years of Italian fashion”, the retrospective on the history of the company as seen through its most symbolic garment, the coat. Following the successes achieved in Berlin and Tokyo, the exhibition moves to the prestigious National Art Museum in Beijing, from 19 October to 12 November2008.
To mark the inauguration of the exhibition, a single show was organised in a spectacular location: a disused water cistern in the city’s 798 district, formerly a weapons factory and which today houses prestigious international art galleries.

Dance meets fashion: two parallel forms of communication and creativity come together to create new scenarios, new performances. The desire to show off the beauty of the female body is what lies behind the special projects devoted to dance on which Marella has worked together with Aterballetto on co-producing a performance of “Romeo and Juliet” and creating the costumes for the “Terra” show, both of which were included in the “2008/2009” bill.

Clothing Designer Course

The fifth edition of the “Clothing and Fashion Designer Course” 2008 - 2009 got under way in October 2008 and came to an end in July 2009.
The post-diploma/graduate course, organised by the Giulia Maramotti Foundation in collaboration with Cis Business Management School, focuses on training professional figures who will be involved in coordinating the planning and design of collections and in the various activities carried out by the Style Department.