Breakfast Clubbing by MAX&Co.

Take a Break from Fashion Week.

On February 28, during Milan Fashion Week, MAX&Co. and MAX&Co. Eyewear welcomed international press and tastemakers for a Breakfast Clubbing event.

The exceptional venue was the historic Caffè Cucchi, transformed for one morning into a vibrant space where fashion, music, and community came together in an authentic way.

The star of the event was Paloma Le Friant, officially introduced as Brand Ambassador for MAX&Co. Eyewear and the face of the MAX&Co. SS26 campaign. A DJ, model, and digital creator, Paloma — daughter of legendary DJ Bob Sinclar — energized the breakfast with an exclusive live DJ set, perfectly embodying the brand’s bold and unconventional spirit.

It was a special moment that saw the participation of international influencers such as Gaia Clerici, Virginia Varinelli, Ginevra Mavilla, Yvonne Victoria, Clara Kong Vila, Carlota Maranon, and many others, who gathered to take a break from Fashion Week in the name of shared energy and a cool, confident attitude.