MARELLA | BEYOND MATTER
- MMFG
- 11 hours ago
- 1 min read
Discover Marella installation for Milan Design Week 2026.
For Milan Design Week 2026, Marella transforms its flagship store on Corso Vittorio Emanuele into a space where fashion and the creative process exist side by side.
The windows are the heart of the project, an installation by creative studio ULTRAPRESENT in collaboration with artist Cosma Frascina. The result is a direct dialogue between brand identity and material experimentation, where every element carries its own narrative weight.
Design is not a finished object. It is a process, a system of choices, layers and adjustments. This is precisely the idea at the root of the encounter between Marella and Frascina’s visual language, where structure and matter become content in their own right.
At the centre of the installation sits a sculpture: a reinterpretation of a piece from the Marella Monochrome SS26 collection, already seen in the Main Campaign. The garment has been deconstructed and rebuilt to bring out its textures, volumes and surfaces.
Surrounding the sculpture, a system of overlapping panels and textile surfaces unfolds. The layering is not only visual but conceptual, echoing the way a collection takes shape as it moves from idea to product.
Inside the store, a preview of new pieces from Saba is also on show, including the Teatro Magico console.
Clothes and works speak to one another within a single narrative, fashion and art meeting in an immersive experience that reflects the brand’s contemporary vision.
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