"A Weekend on the road" - Destination Mallorca!
- MMFG
- 16 hours ago
- 1 min read
The new Spring/Summer 2026 Weekend Max Mara advertising campaign, which embarks on a free-spirited weekend of exploration on the island of Mallorca, Spain, between bright sunshine and fiery sunsets.
Amid the thrill of discovering new places and the ease of carefully chosen looks, the Weekend Max Mara woman lets her adventurous spirit shine on a road trip. Across the sun-kissed landscapes of this idyllic Mediterranean Island, along winding roads, past breathtaking sea vistas, and through quaint stone towns, every moment brings an indelible memory.
The images effortlessly capture the essence of a getaway, filled with camaraderie and playful moments, including the occasional unexpected adventures.
Light or earthy neutrals are soothingly elegant; bright pops of red and nectarine hues ignite the heat; and prints are playfully relaxed.
Every turn presents a new adventure, every stop tells a new story, every look expresses personality.
So, take a seat, relax, and enjoy the journey.
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