MARELLA SS26 | MAIN CAMPAIGN & EXPERIENCE

Marella presents "Il Dolce Far Niente"

Marella unveils its SS26 Main Campaign, “Il Dolce Far Niente”, a project that expresses the brand’s core values: Italianity, femininity, confidence and lightness.

The concept is rooted in the pleasure of slowing down and appreciating life’s simplest moments. This is where the Marella woman takes shape: self-assured, natural, never overdone.

Set against the backdrop of the Amalfi Coast, the campaign captures a femininity that feels both authentic and contemporary. Clean silhouettes and light, fluid fabrics move effortlessly with the body. Subtle ’90s references meet seasonal prints such as polka dots and animalier, striking a balance between elegance and a modern attitude.

Extending the campaign into real life, Marella brings this narrative to the Amalfi Coast through a dedicated experience involving six international influencers: Valentina Ferragni, Chloé Lecareux, Xiayan Guo, Julieta Padrós, Emilia Silberg and Amanda Azoitei.

Each talent took part in a series of moments designed to slow down, reconnect with their feminine energy and interpret their own version of “dolce far niente” in a personal, authentic way.

Browse the gallery to relive the moments.

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