News from our world | Max Mara Fashion Group

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Collezione Maramotti is pleased to announce the opening of a new temporary exhibition: Alain Urrutia | ABIAPUNTUA • 8 November 2026 - 14 February 2027

Collezione Maramotti is pleased to announce the opening of a new temporary exhibition: Alain Urrutia | ABIAPUNTUA • 8 November 2026 - 14 February 2027

Alain Urrutia | ABIAPUNTUA

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Oct 301 min read

An exclusive Milanese experience blending olfactory notes, culinary creativity, and togetherness.

An exclusive Milanese experience blending olfactory notes, culinary creativity, and togetherness.

Sea you again: perfume and culinary arts masterclass with MAX&Co.

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Oct 151 min read

For its Fall/Winter 2026 campaign, EMME collaborates with Scott Schuman, photographer and founder of The Sartorialist. Against the backdrop of Bologna’s streets, three women bring to life a collection that adapts to different personalities, lifestyles and daily routines.

For its Fall/Winter 2026 campaign, EMME collaborates with Scott Schuman, photographer and founder of The Sartorialist. Against the backdrop of Bologna’s streets, three women bring to life a collection that adapts to different personalities, lifestyles and daily routines.

The Sartorialist x EMME: Three Women, Three Stories of Style

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Oct 151 min read

Sportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformed archetypes suited for the future.

Sportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformed archetypes suited for the future.

Spring Summer 2027

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Sep 281 min read

There are times when everything slows down and a set table becomes the place to feel at home. In Munich, in an intimate and sophisticated atmosphere, the first Casa Marina meeting took place: a place dedicated to authenticity and freedom to be yourself.

There are times when everything slows down and a set table becomes the place to feel at home. In Munich, in an intimate and sophisticated atmosphere, the first Casa Marina meeting took place: a place dedicated to authenticity and freedom to be yourself.

CASA MARINA | Monaco

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Sep 221 min read

Weekend Max Mara unveils its new Signature Collection, called “Into the Forest: A Weekend with Robert Rabensteiner", an oxymoron of nature and city, of days in the Alps and evenings at cultural events.

Weekend Max Mara unveils its new Signature Collection, called “Into the Forest: A Weekend with Robert Rabensteiner", an oxymoron of nature and city, of days in the Alps and evenings at cultural events.

INTO THE FOREST: A Weekend with Robert Rabensteiner

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Sep 212 min read

All the highlights from the London lineup celebrating the launch of the new FW26 campaign.

All the highlights from the London lineup celebrating the launch of the new FW26 campaign.

MAX&Co. takes over London to celebrate the launch of The Vision Ahead: a new creative direction rooted in authenticity, individuality, and real life

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Sep 211 min read

WEEKEND MAX MARA UNVEILS A NEW CONCEPT FOR ITS MILAN FLAGSHIP

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Sep 163 min read

Let’s start from us. Rejecting conventions doesn’t mean forgetting who we are, but choosing a purer, more authentic and mindful elegance.

Let’s start from us. Rejecting conventions doesn’t mean forgetting who we are, but choosing a purer, more authentic and mindful elegance.

SIZE DOESN'T MATTER | The new Institutional Campaign

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Sep 161 min read

MAX&Co. unveils “The Vision Ahead,” a new journey launching with the Fall/Winter 2026 collection that puts real women, authenticity, and the beauty of being oneself at the front.

MAX&Co. unveils “The Vision Ahead,” a new journey launching with the Fall/Winter 2026 collection that puts real women, authenticity, and the beauty of being oneself at the front.

MAX&Co. FW26: revolution starts from real life.

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Sep 131 min read

The new Marina Rinaldi by Tony Ward capsule collection, entitled "Echoes of the Dunes", was born from the encounter between the elegance of Marina Rinaldi and the couture vision of Tony Ward.

The new Marina Rinaldi by Tony Ward capsule collection, entitled "Echoes of the Dunes", was born from the encounter between the elegance of Marina Rinaldi and the couture vision of Tony Ward.

Marina Rinaldi by Tony Ward Capsule Collection

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Aug 271 min read

Introducing Max Mara Le Parfum. Designed to be worn like a coat, enveloping the skin in a charismatic aura. Invisible yet irresistible.

Introducing Max Mara Le Parfum. Designed to be worn like a coat, enveloping the skin in a charismatic aura. Invisible yet irresistible.

Introducing Max Mara Le Parfum.

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Aug 251 min read

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