MAX&Co. FW26: revolution starts from real life.
MAX&Co. unveils “The Vision Ahead,” a new journey launching with the Fall/Winter 2026 collection that puts real women, authenticity, and the beauty of being oneself at the front.
A brand-new chapter begins.
To mark its 40th anniversary, MAX&Co. redefines its creative direction with a campaign celebrating Everyday Heroes. The campaign features four women: Barathy, a pediatric nurse; Tatiana, a skincare professional; Imke, a mother and photographer; Lea, an activist. Different generations and backgrounds, portrayed in spontaneous moments and natural gestures of their daily lives.
The motto: “Keep it cool”. The collection offers a versatile and inclusive wardrobe where tailoring and casualwear coexist naturally. Among relaxed-fit knitwear, outerwear and suiting, the brand's unmistakable mix-and-match offers every woman endless possibilities to express her identity.
At the heart of this new direction is the Red Square, which embodies the brand's four guiding values: Passion, Attention, Balance and Power.
The new collection is available in MAX&Co. stores and online at maxandco.com.
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