The Sartorialist x EMME: Three Women, Three Stories of Style
For its Fall/Winter 2026 campaign, EMME collaborates with Scott Schuman, photographer and founder of The Sartorialist. Against the backdrop of Bologna’s streets, three women bring to life a collection that adapts to different personalities, lifestyles and daily routines.
Three women, three personalities and one EMME wardrobe. For its Fall/Winter 2026 campaign, the brand has chosen Scott Schuman, photographer and founder of The Sartorialist, to tell the story of its new collection through the everyday lives of Anastasia, Valentina and Francesca. Three real women, each with her own story, habits and personal style, who interpret the EMME wardrobe in their own way against the backdrop of Bologna’s streets.
A pioneer of street style photography, Scott Schuman has helped redefine the way fashion is portrayed, transforming everyday people and moments into images that transcend trends. This vision reflects EMME’s philosophy, where fashion comes to life through the women who wear it, adapting to their individual needs and personalities.
From city streets to everyday moments, the photographs capture three different ways of living and interpreting the collection. From work to leisure, each look finds its place throughout the day, highlighting the versatility of a wardrobe designed for different occasions and lifestyles. Pieces to mix and match according to personal style, offering the freedom to express individuality.
The campaign places women and their personal approach to fashion at its heart, celebrating the many ways in which style can be interpreted. Because every woman has her own story and her own way of dressing, and the EMME wardrobe is designed to suit them all.
Comments