From Lily With Love: get ready to pull out your boarding pass. Weekend Max Mara unveils its new Signature Collection created in collaboration with Lily Aldridge
The signature collection "From Lily With Love" consists of the perfect summer wardrobe to pack: chic, easy, breezy. It is co-created with Lily Aldridge, a celebrated supermodel, passionate philanthropist and newly-minted entrepreneur. With a colorful and summery mindset, Aldridge set out to create the ultimate must-pack essentials for a planned holiday or last-minute getaway. An artsy vibe pervades the lineup, inspired by her father Alan Aldridge, a renowned English illustrator.
A sought-after personality among leading fashion brands, Aldridge is a native of Los Angeles and hails from a large family of celebrated creative minds. Besides her father, there’s her brother Miles Aldridge, an acclaimed fashion photographer and last but not least, her husband Caleb Followill, the frontman of the Kings of Leon rock band.
In lending her creative touch to the project, Aldridge bonded Weekend Max Mara’s core values - an authentic Italian lifestyle, a free spirit and a contemporary vision - with a Seventies hippie-meets-Boho vibe and Californian heritage.
An overall lighthearted airiness flows through via fluid shapes that are imagined to raise the cool factor in the heat from day to night, from the streets to the sand. The collection includes a linen vested pantsuit, floaty and romantic dresses, pretty tops and bishop-sleeved blouses. Printed with Alan Aldridge’s floral motifs, a fluid pajama set comprising of shirt and trousers in slinky silk twill embraces an East-meets-West feel with a sunup-to-nightfall versatility.
“This quite eclectic mix of pieces with a certain timelessness is a lot like me!” muses Aldridge.
The collection will be available from March 2023 in store and online on www.weekendmaxmara.com