INTO THE FOREST: A Weekend with Robert Rabensteiner
Weekend Max Mara unveils its new Signature Collection, called “Into the Forest: A Weekend with Robert Rabensteiner", an oxymoron of nature and city, of days in the Alps and evenings at cultural events.
This new FW 2026-27 project is co-created with Robert Rabensteiner, stylist and former fashion editor-at-large at L' Uomo Vogue, widely regarded as one of the most influential figures in the men’s wear industry and known for his signature eclectic elegance and insouciant style.
"Into the Forest: A Weekend with Robert Rabensteiner" is a carefully curated lifestyle collection for a woman who thrives at the intersection of two worlds, traveling from the mountain quietness to vibrant cultural circles in historic cities, seamlessly merging the two experiences.
Wrapped in the understated elegance of mountain tradition, the collection echoes Rabensteiner’s roots, with various elements flowing together spontaneously and naturally. With her intellectual spirit, this woman loves nature in all its forms, from hiking in the woods to motorcycling or driving a camper.
"It's the first thing that came to mind: a woman inviting her friends to gather around an exquisitely decorated table in the middle of the woods. It’s the most elegant thing you can do", says Rabensteiner.“In general, the collection blends masculine and feminine elements, combining hyper-classic pieces with modern touches".
Overall, Rabensteiner masters the art of layering with a distinctive blend of folk, workwear, hiking attire, and evening glamour.
The event in St. Moritz
To celebrate the occasion, Weekend Max Mara hosted an exclusive two-day brand experience in St. Moritz, bringing together a curated group of lifestyle content creators from all over the world.
The experience unfolded through a series of tailored activities, beginning with a beautiful journey through the Val di Fex, followed by a welcome dinner at the iconic restaurant Chesa Marchetta in Sils Maria, attended by Robert Rabensteiner, whose vision and personal style inspired the collection.
The two-day journey concluded with a hike through the Engadin Valley and an Alpine lunch into the forest overlooking the Sils Maria Lake, offering #86C6E5guests a final moment to connect and experience the spirit of the collection.
“It’s the first thing that came to mind: a woman inviting her friends to gather around an exquisitely decorated table in the middle of the woods. It’s the most elegant thing you can do,” says Rabensteiner, perfectly capturing the spirit and atmosphere of the experience.
For the occasion, Weekend Max Mara store windows will feature a themed takeover, and customers will be invited to in-store events taking place across Europe and Asia.