The SS26 Collection Embodies the New Identity of MAX&Co. with an Exceptional Ambassador: Paloma LeFriant

A new beginning for MAX&Co.

The SS26 collection by MAX&Co. marks the beginning of a new chapter for the brand, introducing Paloma Le Friant, daughter of legendary DJ Bob Sinclar, as its new brand ambassador and the face of its renewed identity.

With her distinctive style and authentic, rebellious attitude, Paloma perfectly embodies the new MAX&Co. mood, becoming a symbol of a free, confident and contemporary elegance.

The SS26 collection interprets the brand’s Enfant Terrible spirit through versatile, modern and cool pieces, built around a bold mix-and-match approach. A vision increasingly rooted in lifestyle, founded on the values of Curiosity, Courage and Community, taking shape through relaxed silhouettes with a modern edge, balancing edginess and coolness.

The campaign comes to life through the lens of Grant James Thomas, with styling by Lorenzo Posocco, in collaboration with creative agency Highsnobiety.

Over the coming months, this new journey will continue to evolve with the ongoing involvement of Paloma LeFriant. Stay connected to discover what’s next for MAX&Co.