Paloma Le Friant leads the launch of the MAX&Co. SS26 campaign.

Paloma Le Friant is the new face of the brand.

MAX&Co. officially unveils the SS26 campaign, introducing Paloma Le Friant as the protagonist of the brand’s new visual narrative. A DJ, model and digital creator, Paloma, daughter of the international DJ Bob Sinclar, brings a contemporary and spontaneous attitude that perfectly matches the MAX&Co. Enfant Terrible spirit.

The campaign comes to life through the photography of Grant James Thomas, with styling by Lorenzo Posocco and developed in collaboration with Highsnobiety, creating a fresh and dynamic imagery where fashion, personality and lifestyle converge.

The project follows the narrative journey of the brand through a new creative and modern approach, which will continue to evolve over the coming months.