News from our world | Max Mara Fashion Group

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Sportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformed archetypes suited for the future.

Sportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformed archetypes suited for the future.

Spring Summer 2027

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Sep 291 min read

There are times when everything slows down and a set table becomes the place to feel at home. In Munich, in an intimate and sophisticated atmosphere, the first Casa Marina meeting took place: a place dedicated to authenticity and freedom to be yourself.

There are times when everything slows down and a set table becomes the place to feel at home. In Munich, in an intimate and sophisticated atmosphere, the first Casa Marina meeting took place: a place dedicated to authenticity and freedom to be yourself.

CASA MARINA | Monaco

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Sep 231 min read

Weekend Max Mara unveils its new Signature Collection, called “Into the Forest: A Weekend with Robert Rabensteiner", an oxymoron of nature and city, of days in the Alps and evenings at cultural events.

Weekend Max Mara unveils its new Signature Collection, called “Into the Forest: A Weekend with Robert Rabensteiner", an oxymoron of nature and city, of days in the Alps and evenings at cultural events.

INTO THE FOREST: A Weekend with Robert Rabensteiner

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Sep 222 min read

All the highlights from the London lineup celebrating the launch of the new FW26 campaign.

All the highlights from the London lineup celebrating the launch of the new FW26 campaign.

MAX&Co. takes over London to celebrate the launch of The Vision Ahead: a new creative direction rooted in authenticity, individuality, and real life

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Sep 221 min read

WEEKEND MAX MARA UNVEILS A NEW CONCEPT FOR ITS MILAN FLAGSHIP

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Sep 173 min read

Let’s start from us. Rejecting conventions doesn’t mean forgetting who we are, but choosing a purer, more authentic and mindful elegance.

Let’s start from us. Rejecting conventions doesn’t mean forgetting who we are, but choosing a purer, more authentic and mindful elegance.

SIZE DOESN'T MATTER | The new Institutional Campaign

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Sep 171 min read

MAX&Co. unveils “The Vision Ahead,” a new journey launching with the Fall/Winter 2026 collection that puts real women, authenticity, and the beauty of being oneself at the front.

MAX&Co. unveils “The Vision Ahead,” a new journey launching with the Fall/Winter 2026 collection that puts real women, authenticity, and the beauty of being oneself at the front.

MAX&Co. FW26: revolution starts from real life.

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Sep 141 min read

The new Marina Rinaldi by Tony Ward capsule collection, entitled "Echoes of the Dunes", was born from the encounter between the elegance of Marina Rinaldi and the couture vision of Tony Ward.

The new Marina Rinaldi by Tony Ward capsule collection, entitled "Echoes of the Dunes", was born from the encounter between the elegance of Marina Rinaldi and the couture vision of Tony Ward.

Marina Rinaldi by Tony Ward Capsule Collection

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Aug 281 min read

Introducing Max Mara Le Parfum. Designed to be worn like a coat, enveloping the skin in a charismatic aura. Invisible yet irresistible.

Introducing Max Mara Le Parfum. Designed to be worn like a coat, enveloping the skin in a charismatic aura. Invisible yet irresistible.

Introducing Max Mara Le Parfum.

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Aug 261 min read

Ashley Graham ( @ashleygraham ) shines on the cover of Elle Spain in August, wearing one of the iconic dresses from Marina Rinaldi's FW26 Shape Of Joy collection.

Ashley Graham ( @ashleygraham ) shines on the cover of Elle Spain in August, wearing one of the iconic dresses from Marina Rinaldi's FW26 Shape Of Joy collection.

SPOTTED | Ashley Graham

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Aug 31 min read

With the Fall/Winter 2026 runway show, Marina Rinaldi presents Shape of Joy, a collection where sartorial heritage and new aesthetic codes come together.

With the Fall/Winter 2026 runway show, Marina Rinaldi presents Shape of Joy, a collection where sartorial heritage and new aesthetic codes come together.

Marina Rinaldi Fall Winter 2026 Runway Show - Shape of Joy

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Jul 271 min read

What makes a night truly unforgettable? A rooftop in the heart of London, plenty of laughter, great company, and MAX&Co.'s unmistakable style: these were the key ingredients of The Date Edit Experience.

What makes a night truly unforgettable? A rooftop in the heart of London, plenty of laughter, great company, and MAX&Co.'s unmistakable style: these were the key ingredients of The Date Edit Experience.

London, Rooftops & MAX&Co.: The Perfect Date Does Exist

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Jul 141 min read

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