Modern Tradition: British editor and stylist Kate Phelan is the creative mind of the new Weekend Max Mara Signature collection for Fall Winter 2023, presenting at Milano Fashion Week.
Phelan kept the collection rooted in daywear to highlight Weekend Max Mara’s key values: great outerwear, strong tailoring, luxury knits, and versatile separates – rendered with an effortlessly “cool” hand that highlights an undercurrent of London legacy and Brit character. “I wanted the collection to reflect my style and the clothes I love to wear, capturing the enduring appeal of classics and well-made pieces. Style is about quality clothes that offer day-into-night versatility, to wear on repeat and keep forever,” says Phelan.
The key pieces comprise a flares trouser suit, a tweed mid-calf pencil skirt, a slip dress, a crisp white cotton shirt and wool knits, topped by handsome outerwear - a hand-sewn double-face wool robe coat, a Donegal tweed Crombie and a timeless parka with Mod beat.
The overall campaign, shot by photographer Bibi Borthwick on model Edie Campbell, aims to build a strong message through women and fashion, in a portraiture of a timelessness and ultimate modernity that transcends trends.
The collection will be available online and in store starting from September 2023.