Shanghai’s Plaza66 pop up: The Camel Fabric Game

Max Mara makes its debut inside Plaza 66 in the Jing’An district—one of Shanghai’s most prestigious department stores—presenting an interactive pop-up that will be open from November 18th through January 17th, 2026.

Located on the ground floor, the installation highlights Max Mara’s iconic coats, sophisticated accessories, refined knitwear, and the unmistakable Whitney Bag.

Featuring a series of rotating triangular prisms, the Flip Game invites visitors to touch and turn each element, gradually revealing the unique secrets of Max Mara’s Camel Fabric. Throughout the experience, guests discover details such as the specific camel breed behind our signature material and the methods used to collect camel hair.

Try the online experience here.

Plaza66 1266 Nanjing Rd (W), Jing'An, Shanghai, China, 200010