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Relive the highlights of the Pasticcino Bag World Tour Treasures of Japan project

Our iconic Pasticcino Bag made a stop in Japan for the third edition of the Pasticcino Bag World Tour. During this journey, we celebrated Japanese craftsmanship. Want to discover all the details? Keep reading!



  • Celebrating Craftsmanship: We paid homage to Japan's incredible craftsmanship tradition. The new Pasticcino Bag Treasures of Japan is made with precious silk jacquards from the historic Kawashima Selkon Textiles company and precious hand-woven boules from the Bottega Nakamori-Kumihimo artisans.

  • Unveiling Pasticcino Bag in Kyoto with a dedicated event: We presented the new Pasticcino Bag Treasures of Japan collection with an exclusive event in Kyoto where our guests had the opportunity to immerse themselves in the Japanese atmosphere and tradition.

  • Engaging with Celebrities and Influencers: We collaborated with celebrities and influencers to spread the word about Pasticcino Bag and its new Japan-inspired collection. Thanks to their enthusiasm and community, we reached an even wider audience!

  • Setting Up Charming Pop-Up Stores in Japan: We set up two pop-up stores in Tokyo and Kyoto to allow customers to discover the new Pasticcino Bag Treasures of Japan through a unique shopping experience.

  • Designing Themed Store Windows Worldwide: To celebrate the Pasticcino Bag World Tour in Japan, we decorated our store windows around the world with dedicated displays.

  • Enjoying the Pop-Up Experience in Milan: Not just Japan! The World Tour experience could also be enjoyed in Milan. An exclusive pop-up store at Palazzo Bovara allowed visitors to immerse themselves in the Japanese atmosphere and discover the new collection.

  • Playing Interactive Games with Pasticcino Chan: To make the World Tour even more fun, we launched an interactive game with Pasticcino Chan, our virtual mascot. Start playing and learn more about Japan and the new collection!

  • Spreading the news around the world: The news of the Pasticcino Bag World Tour Treasures of Japan was spread by numerous fashion magazines and has reached an audience of millions of people worldwide.


We are thrilled with the success of the Pasticcino Bag World Tour Treasures of Japan and we can't wait to show you the next stop on this journey around the world!



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