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  • MMFG

Persona by MR Advertising Campaign Spring/Summer 2021

Valentina Lodovini is the testimonial of the Spring/Summer Campaign 2021

Valentina Lodovini is the new face of Persona by Marina Rinaldi for the season Spring/Summer 2021. The actress, loved by the public for her roles in films such as La "Giusta Distanza" by Carlo Mazzacurati, "Fortàpasc" by Marco Risi, "Generazione 1000 euro" by Massimo Venier and the recent 10 days with "Santa Claus" by Alessandro Genovesi, interprets with magnetic simplicity the proposals of the collection in the studio shots signed by the three photographers Carlon William Rossi and Fabio Mureddu.

Valentina's choice underlines the desire to pay homage to the Italianness of the brand. And to reiterate how Persona by Marina Rinaldi speaks to all types of women, with a language that has always been based on inclusiveness, elegance regardless of size, the right charge of positivity with which to face even difficult moments.

Valentina's frank sensuality gives the looks a daily and casual charge of energy, in which customers can easily recognize each other. From the sequin jacket carried on an essential white top, to the pinstriped pantsuit that enhances the figure, to the mischievous romance of the flowery dress, everything contributes to an authentic story, to be interpreted day after day.

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