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  • MMFG

Pennyblack - Spring Summer 2024 Campaign

For Spring – Summer 2024, Pennyblack draws inspiration from its own heritage and reinterprets it in a contemporary key.

Born from a journey through time, the new collection is narrated as a voyage through sunny, warm, and luminous atmospheres. To lose oneself and find one’s way back. To return to one’s essence and achieve new harmonies.

The collection highlights, divided into two moments, stand out against the backdrop of free and boundless horizons. Casualwear with a sartorial touch finds full expression in the informal suit composed of a safari jacket and cargo pants, as well as in the reimagined cropped trench.

Light and fluid denim for long flared skirts, shirts, and masculine-cut trousers. Neutral tones and shades of blue harmonize with the natural environment, while touches of black on feminine tops provide a counterpoint. The occasionwear with an unconventional spirit sees the explosion of colors reminiscent of a summer sunset. Maxi dresses with undulating patterns dance freely and lightly in the air, while wrap dresses envelop the silhouette with crisp volumes. In contrast, the novel party suit with a spencer jacket and pleated palazzo pants opts for a warm white tone. Thus, the two poles that encapsulate the Pennyblack style are composed.

It is a style capable of interpreting, with the same naturalness, the diverse facets of a dynamic, strong, and independent woman.



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