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  • MMFG


Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima.

Microclima is the permanent site-specific work created by French artist Eva Jospin for the large terrace of the Max Mara flagship store in Milan.

Glass and metal greenhouse, cardboard and mixed media sculpture, perfumed essence - 4,5 x 9,7 x 5,2 metres - permanent artwork

Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space. Microclima consists of a glass and metal greenhouse. It is a structure that encloses an intimate world yet maintains a close relationship with the world outside, the vision of which changes from day to night and with the changing seasons. Inspired by the winter gardens of the late 19th century, this pavilion is the backdrop for the staging of a cardboard landscape, a relief depicting plant elements on a mineral substrate, a panorama of enigmatic vertical rocks that evoke a physical and imaginary environment of exotic cacti, majestic tropical trees, cave stalagmites and root fossils. These organic forms are the suggestion of nature and not real samples of them as would usually be expected in a greenhouse. This pavilion does not enclose or protect nature transplanted from outside, it is not a shelter for real plants but is the setting for a scene of cellulose sculptures, the material that derives from them. The installation is given greater olfactory perception thanks to an essence specifically developed by the artist in collaboration with perfumer Julien Rasquinet.

Eva Jospin (born 1975 in Paris) lives and works in Paris. Eva Jospin’s take on nature generates amazement and dreamlike apparitions, inviting you in along pathways that lead to an inner journey in a symbolic and enchanted universe made up of imaginary forests, abandoned caves and mysterious jungles. Primitive, archaic elements, such as caves and forests, are catalysts for impressions and memories deeply rooted on a personal and collective level. In Jospin’s work, the forest is a primal element of research and knowledge, as well as a place of mental escape and disorientation – somewhere to lose yourself and, perhaps, find yourself again.

Max Mara, Corso Vittorio Emanuele | Mon./Sat. 10.30am-8.00pm Sun. 11.00am -8.00pm


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