MAX&Co. NEW &Co.LLABORATION: HERE WE GO AGAIN

MAX&Co.llaboration new chapter FW25 with Pietro Terzini

This is the second time that MAX&Co. has joined forces with multi-disciplinary Milan-based creative Pietro Terzini, who is renowned for his uplifting, insightful, witty word art. 

HERE WE GO AGAIN is a reference not just to the second &Co.llaboration, but also to Terzini’s personal inspiration. A deeply individual collection for the artist, his jumping off point for the capsule is his personal passion for hip-hop and streetwear, a world he fell in love with in the early 2000s. Influenced by the world of music and film, Terzini draws on archetypes of Americana and updates them for now with a genderless touch.

Terzini’s perceptive and playful slogans once again take centre stage, often relating directly to the garment they’re found on yet flipping expectations in the process. A button-down shirt, for example, has ‘I DIDN’T STUDY AT OXFORD’ inscribed on the back, while the plaid shirts bear the pun ‘I’LL CHECK AND LET YOU KNOW’. 

“I am very happy and proud to be able to collaborate with MAX&Co. again. This time it feels even more special as I was able to really bring my world and my references to the collection, something MAX&Co. really encouraged.” – Pietro Terzini