MAX&Co. enters the world of fragrance!
- MMFG
- Sep 2, 2025
- 1 min read
Three perfumes, three moods: introducing the first olfactory collection by MAX&Co., in collaboration with Mavive
MAX&Co. makes its debut in the world of perfumery with a bold, innovative, and unpredictable fragrance collection that perfectly reflects the brand's DNA. Created in collaboration with Mavive, a company with over 120 years of experience in the industry, the collection celebrates the many facets of feminine personality through three evocative Eau de Parfum: SHE IS A 10, GOOD VIBES DON’T LIE, and MORNING CAN WAIT.
Named by artist Pietro Terzini, each fragrance captures a unique mood and attitude to wear every day.
The three olfactory creations are:
SHE IS A 10 – A fruity-floral explosion, with wild strawberry and jasmine at the heart, wrapped in a warm, musky base.
GOOD VIBES DON’T LIE – A joyful blend of bergamot, violet leaves, and the rare Red Champaca flower.
MORNING CAN WAIT – A captivating mix of citrus, cacao, and Sambac jasmine, for a bold and deeply feminine scent.
To celebrate this exciting launch, a secret event was held on July 2, where the fragrances were previewed in an exclusive setting. Special guests and ambassadors Niky Passerella, Alex Perfumes, and Ginevra Salustri were in attendance.
A new sensory journey by MAX&Co. has just begun.
