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  • MMFG

Marina Rinaldi SS2020 Campaign

Teaming up once again, Marina Rinaldi and Ashley Graham have come up with a campaign destined to go down in history.

The American activist and model has reached her seventh season as a brand ambassador, and this time she’s experiencing the joy of becoming a mother for the first time. The brand wanted to celebrate this special moment in time with snaps that convey every ounce of her energy, charm and spontaneity.

A significant move in itself, this is the first time that a luxury brand has celebrated maternity through an advertising campaign. A campaign made all the more special by photographs taken by Erez Sabag, in which maternity is explored in a sophisticated and modern way.

In front of the camera, Ashley laughs, smiles and tells jokes while wearing new must-have pieces by Marina Rinaldi; snug fits, embossed detailing, refined see-through effects and duster coats with cowl necks. She exudes the excitement and enthusiasm that becoming a mother entails. She intrigues us with her radiant seductiveness, to remind all women that they should not let society impose certain standards on them: “Feel good about who you are”.

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