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MARELLA | Selected by Deema Al Asadi

  • Writer: MMFG
    MMFG
  • 16 hours ago
  • 1 min read

Deema Al Asadi signs the latest chapter of Selected by Marella.



Marella celebrated the launch of the Select by Deema Al Asadi capsule with an exclusive event in Dubai. The cocktail party took place at the iconic Burj Al Arab, welcoming a curated group of regional KOLs and influencers, alongside trade partners and local and international press. The event provided an opportunity to present the capsule in person and to strengthen relationships with a strategically important Middle East community.


At the centre of the event was Deema Al Asadi, who collaborated with Marella on the creation of the capsule and the production of the campaign imagery. The project stems from her personal style and an ongoing dialogue with the Marella Design Team, with the aim of interpreting the brand’s DNA in a way that resonates with the local market.


A leading figure in the Middle Eastern fashion scene, Deema Al Asadi has built a strong presence on social media over the years and established long-standing collaborations with some of the most prestigious luxury fashion houses. A regular presence at international Fashion Weeks and a familiar face on television, she is widely regarded as an influential and credible voice within the global fashion community.


Officially launched at the beginning of February, the capsule brings together Italian style and Marella’s signature femininity, and was presented through an event that reinforced the brand’s vision, connections and international positioning.



 


 
 
 
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