Marco Rambaldi x iBlues: L'Amica Infinita

Knitwear is back in the spotlight with L'Amica Infinita, the new capsule born from the collaboration between Marco Rambaldi and iBlues.

A meeting between two similar visions: the poetic and emotional one of Marco Rambaldi and the creative one of iBlues. The result is the L'Amica Infinita collection that celebrates the slowness of everyday life and the value of authentic relationships: spontaneous, true, imperfectly perfect. Interpreting this universe with irony and personality is Niki Wu Jie, international fashion icon. The visual concept plays with maxi props and unexpected details, transforming each shot into a small story to be discovered.

For the launch, the iBlues store was transformed into a living and contemporary stage, hosting a special collaboration with EST Radio: a featured podcast hosted by the Perfette Sconosciute who together with Marco Rambaldi told the genesis and soul of the capsule. In the meantime, directly from the store, the brand friends participated in a Watch Party, with a live-view by Grazia to Marco and the guests present.

A project that speaks of true connections and shared creativity, which comes to life with a two-day schedule of events dedicated to brand lovers and listeners of the podcast. Participants were able to answer questions inspired by the capsule in a special podcast-only station, receive a complimentary knitted cup holder and enjoy an iBlues-branded matcha offered directly by EST Bar.

It all ended with an after party in the same venue, transformed for the occasion into an authentic iBlues takeover. 💜

If you've made it this far, you can't miss the podcast! At this link you will find the full version.

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