Lea Colombo x Sportmax

Sportmax and Lea Colombo unveil the Iconic 'S' project for FW25.

For Autumn-Winter 2025, Sportmax invited @leacolombo – photographer, artist, object designer and one of the most influential voices in the contemporary scene – to reinterpret the Iconic S project. The result is an immersive journey into her creative rituals, where the S becomes a portal: a liberating force towards the body, instinct, and the unseen.

Lea Colombo’s imagery captures a vibration. The S emerges as a tactile material that filters light, colour, and sensation. In this campaign, Lea is both subject and author, staging herself, questioning herself, and allowing the S to become an extension of her visual universe.

Saturated hues, ritual blurs, and imperfect close-ups: photography becomes an act of presence. The S is sculptural, polished, yet intimate, like a found object, treasured and cherished.

The collaboration with Lea Colombo is not only an expression of Iconic S, but also a spotlight on process, the act of creation itself: hands, gestures, and rituals behind every frame. It’s a story of what comes before the final image. An invitation to look not only at what is seen, but at what is felt.

@sportmax