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Introducing the Max Mara SS22 campaign

Light, Camera, Action!

The Max Mara Spring Summer 2022 advertising campaign takes us behind the scenes, to the heart of the creative process for a director’s eye view. Shot by Steven Meisel, the campaign features Vittoria Ceretti, Anok Yai, Yilan Hua and Loli Bahia.

In the Max Mara Spring Summer 2022 campaign the models capture the spirit of Françoise Sagan, writer of the Beat Generation mostly know for her iconic work 'Bonjour Tristesse'. The collection is created around Sagan’s own style: easy beatnik chic and workwear classics re-imagined with prêt-à-porter finesse.

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