A Sphere of Dreams
Launching with the video ‘A Sphere of Dreams’, the winter campaign stars the festive mascot Hoppy, who takes the viewer on a magical journey from the enchanted woods to the awe-inspiring city.
Dressed in the new collection’s star looks, the magic of the season ahead is unveiled every step of the way in a dazzling display of bright hues, cool colour-blocking, animal print and houndstooth patterns inspired by the pop fashion of the 60s. Hero coats blend the technical quality of Autumn Winter 2020’s key padded trend with quintessential couture-like details.
To finish, trophy accessories including trapper hats, quilted scarves and mittens, plus the all-new Pasticcino Bag, reimagined in irresistible stocking-sized proportions, make the perfect gifts.
A dedicated Instagram filter will also be available for users to interact on social media and visitors to weekendmaxmara.com will be able to download a customizable Holiday wishes postcard starting from november, 20th.
The collection is available online and in store from November 2020.