Discover Klepsydra: contemporary and sophisticated femininity
- MMFG
- Apr 23
- 1 min read
The collection is developed on the alternation of two nuances that contrast each other as if to embody two different but complementary souls that coexist in their absolute diversity. Black and light pink are the main colours of this pair, designed to accentuate the intrinsic contrast in the collection between a timeless sophistication and the contemporaneity that defines Sportmax.
The femininity of the garments is enhanced by the hourglass silhouette, a distinctive element of the Capsule Collection and developed over seven looks, designed to enhance a decisive and absolute aesthetic.
To emphasise the concept of duality and complementary union expressed in the collection through the palette, the shots taken by photographer Marco Imperatore and the video made by Dueotto, all part of the project with Vogue Italia, are the perfect translation. In fact, the two protagonists dress this dualism and represent it by highlighting themes such as time and its absolute absence, but also by questioning themselves on the beauty that can arise from a contrast; on the importance of the connection with someone to whom one is deeply attached such as a sister or a best friend; and on how this duality sometimes also manifests itself in one's own reflected image.
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