• MMFG

Capsule Edda | Persona by MR SS20

Ocean Sea



For the second chapter of Guest Lab,Persona by Marina Rinaldiand new figures of international creativity join forces. For the second time, Norwegian designerEdda Gimnesspearheads the project with a capsule collection for Spring/Summer 2020 which pays homage to the beauty of the sea. It is an invitation for everyone to preserve its poetic majesty and enchanting beauty.


Edda’s printed motifs—hand-drawn using her weaker hand and, as a result, deliberately imperfect—shine on jackets, pantsuits, dresses, shirts, tops and accessories, creating the illusion of a wavy surface for your eyes to admire.


The patterns offer a naive kaleidoscope of shells and seahorses, alongside underwater plants in constant movement, caressed as they are by the currents of the water.


The perpetual motion of the seas is embodied by the floaty silhouettes of kaftans and shirt dresses that are perfectly suited to stylish layered looks. Jackets are gently deconstructed by skilfully set godets.

Discover the whole collection on marinarinaldi.com 

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