A Weekend with Giuliva Heritage: Fall Winter 2025 Capsule Collection
- MMFG
- Sep 24
- 1 min read
Conceived in Campo Imperatore. Designed in Rome. Crafted in Naples.Lifelong garments, 100% Made in Italy.
Fine Settimana is the new Weekend Max Mara capsule collection for Fall/Winter 2025-26, co-created with Italian label Giuliva Heritage, founded by Gerardo Cavaliere and Margherita Cardelli, renowned for its impeccable tailoring steeped in the Neapolitan sartorial tradition.
Presented to international press and influencers during Milan Fashion Week, from February 26 to March 2, 2025, the capsule collection will be available in stores and online starting this week.
True to its name, Fine Settimana, the Italian for weekend, embodies the essence of Weekend Max Mara, embracing a tailored nonchalance that caters to a woman’s desire for escapism, to swap daily chaos for a quieter retreat where she can relax, unwind and indulge in quality time for herself.With craftsmanship eclipsing showmanship, the collection is imagined for a strong, resilient, and in-control woman who finds beauty in self-assuredness rather than ostentation. A woman who values no-fuss timelessness, interpreting each piece with confidence thanks to an innate ability to mismatch different elements with grace and harmony.
A combination of contrasts emerges, reflecting a mix of cultures and stratifications that Cavaliere describes as a “contamination,” or a seamless overlap of elements and core values that fosters a sartorial union between Weekend Max Mara and Giuliva Heritage.
Captured in these shots, models Carolyn Murphy and Dylan Bleue bring the capsule collection to life.
For the occasion, Weekend Max Mara store windows will feature a themed takeover, and customers will be invited to in-store events taking place across Europe and Asia.