The main operational headquarters in Reggio Emilia since 2003 for the Max Mara Fashion Group, Max Mara, Marella and Maxima companies.

​Mission: to represent the spirit of the company – international, yet rooted in the region.

Project: team McAslan/Walzer

Project moodboard:

  • Expressing fashion according to Max Mara - architectural, imbued with strong functional and iconic elements

  • An urban approach integrating architecture and landscape, industry and countryside

  • A reference to the typical grid configurations seen in the Emilia Romagna region


Award: Royal Institute of British Architects in 2005



The Group has four other campuses in Reggio Emilia.

Mission: home to the Marina Rinaldi, Manifatture del Nord, Imax, Diffusione Tessile and Digital Division companies.

Other campuses in numbers:

  • 5 Brands

  • Specific know-how, including e-commerce, knitwear and jersey production, upcycling design

Year of creation: 1988

Mission: research and innovation, production excellence and know-how

MSM in numbers: 100,000+ Max Mara garments, divided between coats, jackets and suits

​MSM pillars:

  • High level of professionalism from the staff

  • Advanced technological development

  • High-quality manufacturing processes


History Highlights

  • 1964: First own-brand store in Reggio Emilia

  • 1967: 2M concept store on Corso Vittorio Emanuele, Milan, the result of a collaboration between Max Mara and Bruno Magli

  • 1969: First stores in Europe: Belgium, France, United Kingdom, Switzerland and the Netherlands

  • 1994: First Max Mara flagship store in New York


Today: 2,500+ stores in 105 Countries

Store pillars:

  • Brand Identity – our stores are meticulously tailored to best represent our garments

  • Locations on the most prestigious luxury high streets in the world

  • Exclusive experience for our customers – our staff are constantly undergoing training

  • Our customers can find a wide range of versatile garments for a variety of occasions and in different styles


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