With the drawing of this Love and the voice of this Calling we shall not cease from exploration and the end of all our exploring will be to arrive where we started and know the place for the first time.
The MMFG Campus
The main operational headquarters in Reggio Emilia since 2003 for the Max Mara Fashion Group, Max Mara, Marella and Maxima companies.
Mission: to represent the spirit of the company – international, yet rooted in the region.
Project: team McAslan/Walzer
Expressing fashion according to Max Mara - architectural, imbued with strong functional and iconic elements
An urban approach integrating architecture and landscape, industry and countryside
A reference to the typical grid configurations seen in the Emilia Romagna region
Award: Royal Institute of British Architects in 2005
The Group has four other campuses in Reggio Emilia.
Mission: home to the Marina Rinaldi, Manifatture del Nord, Imax, Diffusione Tessile and Digital Division companies.
Other campuses in numbers:
Specific know-how, including e-commerce, knitwear and jersey production, upcycling design
Manifatture di San Maurizio
Year of creation: 1988
Mission: research and innovation, production excellence and know-how
MSM in numbers: 100,000+ Max Mara garments, divided between coats, jackets and suits
High level of professionalism from the staff
Advanced technological development
High-quality manufacturing processes
1964: First own-brand store in Reggio Emilia
1967: 2M concept store on Corso Vittorio Emanuele, Milan, the result of a collaboration between Max Mara and Bruno Magli
1969: First stores in Europe: Belgium, France, United Kingdom, Switzerland and the Netherlands
1994: First Max Mara flagship store in New York
Today: 2,500+ stores in 105 Countries
Brand Identity – our stores are meticulously tailored to best represent our garments
Locations on the most prestigious luxury high streets in the world
Exclusive experience for our customers – our staff are constantly undergoing training
Our customers can find a wide range of versatile garments for a variety of occasions and in different styles