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With the drawing of this Love and the voice of this Calling we shall not cease from exploration and the end of all our exploring will be to arrive where we started and know the place for the first time.

The MMFG Campus

The main operational headquarters in Reggio Emilia since 2003 for the Max Mara Fashion Group, Max Mara, Marella and Maxima companies.

​Mission: to represent the spirit of the company – international, yet rooted in the region.

Project: team McAslan/Walzer

Project moodboard:

  • Expressing fashion according to Max Mara - architectural, imbued with strong functional and iconic elements

  • An urban approach integrating architecture and landscape, industry and countryside

  • A reference to the typical grid configurations seen in the Emilia Romagna region


Award: Royal Institute of British Architects in 2005



Other campuses

The Group has four other campuses in Reggio Emilia.

Mission: home to the Marina Rinaldi, Manifatture del Nord, Imax, Diffusione Tessile and Digital Division companies.

Other campuses in numbers:

  • 5 Brands

  • Specific know-how, including e-commerce, knitwear and jersey production, upcycling design

Manifatture di San Maurizio

Year of creation: 1988

Mission: research and innovation, production excellence and know-how

MSM in numbers: 100,000+ Max Mara garments, divided between coats, jackets and suits

​MSM pillars:

  • High level of professionalism from the staff

  • Advanced technological development

  • High-quality manufacturing processes


Our Stores

History Highlights

  • 1964: First own-brand store in Reggio Emilia

  • 1967: 2M concept store on Corso Vittorio Emanuele, Milan, the result of a collaboration between Max Mara and Bruno Magli

  • 1969: First stores in Europe: Belgium, France, United Kingdom, Switzerland and the Netherlands

  • 1994: First Max Mara flagship store in New York


Today: 2,500+ stores in 105 Countries

Store pillars:

  • Brand Identity – our stores are meticulously tailored to best represent our garments

  • Locations on the most prestigious luxury high streets in the world

  • Exclusive experience for our customers – our staff are constantly undergoing training

  • Our customers can find a wide range of versatile garments for a variety of occasions and in different styles

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