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With the drawing of this Love and the voice of this Calling we shall not cease from exploration and the end of all our exploring will be to arrive where we started and know the place for the first time.


BAI Max Mara - Corporate Archive and Library

Pass on knowledge and

memories to the next generation

Laura Lusuardi

Year of creation: 2003

Mission: BAI Max Mara - Corporate Archive and Library project has the aim of collecting, ordering and passing on the Group’s historic heritage, preserved from the fifties to today.

Research and inspiration, and historic Heritage: are two BAI “souls”, which dialogue together in a stimulating and active context, by embracing the common perspective of creating new synergies.


Corporate Archive: represents the historical memory of the company, endless resource and fundamental source of inspiration for creativity, but it is also an operational and living space, where everything, garments, magazines, textiles, is at hand.


Library: specialized in fashion and visual art, through periodicals, monographs and trends, it provides new impulses at the creative area of the group to rethink the creative process in a different way.


BAI: Library as research in the present, Archive as research in the past, Corporate as research applied to the future.


Fondazione Giulia Maramotti

Year of creation: 1994

Mission: to support and promote education and training projects for young people

The students: over 500 young people have been involved, and later found work in companies in the sector in Emilia Romagna.

More than school: the Foundation supports cultural activities such as seminars, publications, study activities, research and exhibitions, as well as creating the "Giulia Maramotti" nursery school in early 2008.


Collezione Maramotti

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Year of creation: 2007

Mission: to share a passion for art, research and learn new expressive languages

Where: the historic Max Mara headquarters at 66, via Fratelli Cervi, Reggio Emilia

Permanent exhibition: 200+ artworks by around a hundred international artists from 1950 to the present day, including Vito Acconci, Francis Bacon, Jean-Michel Basquiat, Alberto Burri, Francesco Clemente, Tony Cragg, Tano Festa, Lucio Fontana, Piero Manzoni, Mario Merz, Luigi Ontani, Mimmo Paladino, Tom Sachs, Mario Schifano, Julian Schnabel and Bill Viola

Temporary exhibitions: there are always projects and exhibitions created for the Collection on display, commissioned from young Italian and international artists.

Book your visit:

Discover the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery


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