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Our brands
Max Mara
The Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.
Sartorial tradition, luxury materials, experimentation, international feel, modernity and status: these are the distinctive traits of the Max Mara mood.
Sportmax
The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative “Swinging London” atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.
In the ‘50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world. In the same way, in 1969 he picked up the ferment in England which soon after transformed the tastes and requirements of new generations.
Since then, every season Sportmax anticipates and represents the main fashion themes with a collection characterised by an international feel for women who passionately follow the evolution of style and appreciate the search for new materials and shapes.
A collection that - together with Sportmax Code and Sportmax Beachwear - still today maintains unchanged those traits of dynamic uniqueness which marked its debut.
Max&Co.
Max&Co. is a project dedicated to young women searching for a personal style made of dresses, accessories and ideas to be freely mixed creating new and transversal languages and codes. A dynamic, curious, eclectic, playful and conscious way of being, where sartorial tradition is combined with creative and technological experimentation of shapes, materials and colours: Made in Italy quality combined with style, glamour and intelligent design.
Weekend
The Weekend brand was born from the need to dress customers in every moment of their day with practical and functional garments.
A collection dedicated to real, active and dynamic women who follow the fashion with personality and discretion satisfying their need for femininity and style.
Weekend was a success right from the start and today it is also available in the new single-brand stores.
iBlues
iBlues is a brand that proposes a sensual and feminine look with winning shapes and colours. It is designed for curious and daring women who follow the fashion world, love to be part of it and live the trends daring to play with their look.
The refined style, attention to detail and top quality materials are the ingredients that make the iBlues brand a must for women looking for fun and glamour.
iBlues Club is also part of the iBlues world - with sport college separates to mix for an easy style - as well as Lato/b iBlues, a collection that focuses on young and sophisticated trends.
Marella
Marella offers a complete and diversified collection with a fresh and contemporary feel in line with today's moods and lifestyle.
Coats, jackets and suits are a must, to be combined with easy chic separates: seducing and easy to wear proposals for refined, dynamic and positive women who want to like themselves and be liked.
Every season, other collections are presented alongside the main line: Tricot to underline the pleasure of wearing knitwear, the Sport collection dedicated to leisure time and the Accessori (accessories) line to personalise one's look.
Marella, with over thirty years of experience has consolidated its position on the market as a highly professional company based on the culture of the product and always careful to maintain a quality-price balance for its customers.
Pennyblack
Pennyblack proposes a style which is constantly renewed, focusing closely on trends without becoming a slave to them.
Three labels which enrich the brand for the woman in every moment of the day.
Pennyblack Black Label: elegant and sophisticated for the everyday look, clothes for the office and for important meetings.
Pennyblack Grey Label: free and casual for an easy-to-wear style, ideal for weekends and leisure time.
Pennyblack Pink Label: ironic and romantic for special occasion, glamorous soirèes and cerimonies.
Accessories complete the season "must haves", they reinvent themselves with new details, volumes and materials.
Penniblack is a perfect synthesis between authenticity and quality, expressed through the research and choice of fabrics, colors, shapes and fantasies.
Marina Rinaldi
Marina Rinaldi has represented a milestone in costume history by being the first in the world to propose a collection of clothes and accessories for curvy women.
The goal is to create garments in line with the trends with refined materials and sartorial details.
Always close to women's needs, Marina Rinaldi is present in more than 300 shops located in the main streets of the most important cities all over the world.
The many collections, Giorno, Luxury, Elegante, Voyage, Sport and Blue Label, together with the accessories, aim at enhancing the beauty of feminine shapes. Because style is not a size...is an attitude!
Persona
Persona targets all young women with an innovative and transversal concept. A line of garments and accessories where freedom is synonymous with shapes and modern is synonymous with dynamic. Competitive prices, fashionable, refined fabrics and innovative silhouettes for a fashion where what counts is the persona not the size!
