Max Mara, a long-time partner of the Whitney Museum of American Art, hosted a private cocktail party to launch the Max Mara "Whitney bag", the result of an extraordinary collaboration with Renzo Piano Building Workshop, the architect of the new Whitney Museum.
On the 10th of January in Miami Florida, Max Mara’s Maramotti family proudly sponsored the prestigious, The National YoungArts Foundation Backyard Ball, where among the highlights, Jeff Koons was honored with the 2015 Arison Award.
The Londoner artist Emma Hart has been announced to be the winner of the 6th edition of the Max Mara Art Prize for Women at the ceremony which took place at the Whitechapel Gallery of London, on Wednesday February 3rd, 2016. Her winning proposal develops around a theme which is central in the artist's life and career: the power of family. Hart has been awarded a 6 months bespoke residency in Italy, starting from June 2016, in order to realize her project.