Inaugurazione del nuovo flagship store Max Mara in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors. Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.
During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.
Milano Fashion Week, 20th February 2014: the Max Mara Fall-Winter 2014-15 Collection takes to the runway.
Urban landscape. The starting point for the show is Anglo-Scottish, the tweeds, Prince of Wales checks, herringbones, Donegals and plaids are revisited in a completely metropolitan way. An innovative collection that deploys the sartorial know-how and hi-tech craftsmanship
characteristic of Max Mara’s ‘Utility Luxe’ ethos.