Inaugurazione del nuovo flagship store Max Mara in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors. Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.
During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.
Max Mara, a long-time partner of the Whitney Museum of American Art, hosted a private cocktail party to launch the Max Mara "Whitney bag", the result of an extraordinary collaboration with Renzo Piano Building Workshop, the architect of the new Whitney Museum.
February, 25th 2016. Natalie Dormer of Game of Thrones is the 2016 Women in Film Max Mara Face of the Future Award® recipient, in recognition of her acting achievements and embodiment of timeless style and grace. Natalie Dormer attended the MaxMara Fall Winter 2016-17 Fashion Show and met the Maramotti family in Milan, Italy.