April 7th, 2016 - Vienna sees the opening of its first Max Mara flagship store, located in Graben, the prestigious shopping street. The 500 square meter space occupies two floors, linked by a large, curved staircase, and its large ash-coloured wooden walls, huge arches and original stucco works create a cosy and truly alluring ambience.
The project was entrusted to Duccio Grassi Architects and represents a continued developement of the store concept worldwide: following Tokyo and London, Vienna will now be given a sophisticated place with a contemporary design.
From April 20th to May 4th, discover the new Max Mara Store and the work of the Texan artist Robin Kang.
Artistic tapestries loomed in cotton, linen, metal wire, and synthetic fabric will be displayed as sculptural objects stretched over iron structures: a dialogue between man and machines, tradition and innovation.