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THE ART OF CREATING A PERSONAL RETREAT

The new Weekend Max Mara Autumn Winter 2022/2023 Advertising Campaign

Lensed by photographer Lachlan Bailey, model Taylor Hill (@taylor_hill) interprets the season’s creative spirit in true Weekend Max Mara style.

The campaign is set in an architecturally pure yet unique contemporary home surrounded by luscious green flora. A private, personal retreat, the house itself becomes an extension of the living experience of the Weekend Max Mara protagonist, a unique universe where she can immerse herself. A bond with nature and architecture. The play of shapes, volumes and textures is reflected in the garments in which outerwear becomes innerwear and vice-versa. Pieces that are open to individual interpretation and styling.


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