PHANTASIE - The SS24 Weekend Max Mara Signature Collection
The curtain is about to rise on a new adventure of style and uniqueness and the star is you.
Phantasie is the Weekend Max Mara Signature collection in collaboration with Arthur Arbesser for Spring Summer 2024. The collection is an ode to fantasy, imagination and Vienna by multi-faceted designer Arthur Arbesser. Born and raised in the Austrian capital, Arbesser was deeply immersed in the city's culture, regularly attending theatre performances, ballet and opera. Today, his creativity fans out into diverse areas: fashion, costume, interiors and design. Vienna and ballet kindled Arbesser’s inspiration for this collection: the Secession art movement of the early 1900s with its winds of change and the freedom of movement typical of dance clothes that underscores a sense of liberty, and comfort in full compliance with the Weekend Max Mara values.
Chic and self-confident, glam but casual, feminine, and fun – this is the woman Arbesser imagines. The spotlight shines on fluid or deconstructed silhouettes. Buoyant prints play a lead role, especially the bright and bold motifs that replicate an oil painting by Arbesser. Checks and stripes nod to Viennese modernism and lively tiles, at times enriched with lace inserts for a patchwork effect. Dresses and skirts are full, fun, and flouncy while athleisure pieces channel that typical after-rehearsal nonchalance elevated by a luxe feel. Conversely, solid or striped jackets, shirts, and pants draw from the world of uniforms and workwear. Ditto for a trench coat with a utility-inspired canvas collar.
A preview of Phantasie will be presented on Sept. 20 during Milan Fashion Week at BUILDING in conjunction with the "Now Is Then And Then Is Now" exhibition by artist Shlomo Harush.