Max Mara C R E A T I V A
A radical temporary space in Shanghai’s HKRI shopping mall
Max Mara C R E A T I V A, the new 180 sqm temporary space in Shanghai’s HKRI shopping mall inspired by #MaxMara factories, with screens to give an immersive experience of being in one. The colour camel is the leitmotif, inspiring a palette of materials in this hue: cork, plywood, recycled card. Shipping crates have been evolved into display units, pedestals, furniture and changing rooms. To underline the creative process there is an allocated space where a selection of items can be personalised.