MAX&Co. Holiday Brunch

In Rome, the MAX&Co. brunch celebrates the 1-800 Gift Alert capsule collection.

On December 4th, at the Hotel Cloud7 in Rome, MAX&Co. hosted its Holiday Brunch to celebrate its new &Co.llaboration with Pietro Terzini: 1-800 Gift Alert. With branded desserts, steaming coffee, and lots of laughter, the event celebrated Terzini's ironic and pop style for his third collaboration with the brand.

A red MAX&Co. elevator took guests to the first floor, where the festive mood of the brunch and the branded room dedicated to the capsule collection awaited them. Here, influencers were able to immerse themselves completely in the 1-800 collection, play with the items, and try on the capsule outfits.

The result? A morning of good vibes and fashion: gourmet brunch, sparkling wine, and lots of surprises, including a Secret Santa at the end to pay homage to the most iconic pieces in the collection.

And for those who weren't there (or want to relive the magic), the recap is online on our Instagram profile: @maxandco.