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  • MMFG

HABITO by Patricia Urquiola, the ultimate Weekend Max Mara Signature Collection

HABITO is the name of the Weekend Max Mara Signature Collection co-created together with world-renowned architect and designer Patricia Urquiola for Fall Winter 2022

In a fusion of languages and visions, Urquiola's talent as a multi-faceted architect and designer pervades the collection through savvy and refined combinations. Silhouettes are wide and roomy, wide and loose and, in true Weekend Max Mara style, the collection balances personality and comfort for refined travellers and their fast-paced lives.

This is how Patricia Urquiola describes the collaboration, adding how HABITO is a personal and intimate project for her:

"Habito" in Spanish, refers to "habits" and "to inhabit" in the first person. My work is everyday research about how we can inhabit a space or a living experience at different dimensions. Why not also garments? They are pieces of our houses that we bring with us in our path.

The collection's narrative is about hybrid pieces that welcome you as a home. An emotional habitat.

Hybridization pervades the collection, in terms of eye-catching mismatches and contrasting graphic patterns, colours, textures and even part of different silhouettes to unpredictable effect. Coats are the most emblematic garments: they are personalized reinterpretations of existing Weekend Max Mara silhouettes, primarily in cocoon-shapes, that bond traditional wools and ribbed knits with technical nylon creating matte, shiny and reflective effects.

So, a blouse is actually transformed into a jumper-blouse while coats and quilted jackets blend together seamlessly.

The collection is available in-store and on line

Model: Taylor Hill

Ph. Dario Catellani

Styling: Vittoria Cerciello


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