• MMFG

Smile if you are reading this!

MAX&Co. launches the New S/S 2021 Advertising Campaign

&Smile is the motto and fil rouge of seasonal communication by MAX&Co.


This positivity, energy and self-belief is captured in the confident new campaign.

Upbeat, empowering slogans – & SMILE because you’re unstoppable, Get Happy, & SMILE for the sisterhood, Happiness – are peppered throughout the campaign, spelled out in flowers, illustrating the desire ignited in many of us to step away from our screens and reconnect to nature. From the exuberant styling to the graphic layout and punchy pops of the signature brand colour, red, the bold design reflects the MAX&Co. woman’s fearlessness and confidence.


#maxitup #andSmile

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