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Vogue Fashion's Night Out 2010
"Vogue Fashion’s Night Out" is back! This massive event sponsored by Vogue includes a night gala entirely dedicated to fashion and opened to both enthusiasts and operators.
Seventeen countries will be participating in this third edition that will be opened by Russia on September 6th followed by Spain the day after. Italy, Australia, France, Germany, Korea, Mexico, Portugal, UK are scheduled on September 8th while Taiwan’s and India’s turn will be on September 10th followed by China on the 11th. Greece and Turkey will close the fashion night festival on September 15th. Brazil will exceptionally benefit from two Fashion’s Night Out respectively in San Paolo on the 8th and in Rio de Janeiro on September 9th.
Milano and Rome will host the event in Italy respectively on September 8th and September 15th. Italy’s fashion capitals will celebrate a shopping night with boutiques, flagship concept stores and department stores opened late at night, cocktails, dj sets and parties. During the festival, the public will have the opportunity to meet fashion designers, celebrities, models and publishers, view new-product launches and customize their shopping.
The Milan event is organized in collaboration with the Municipality of Milan, and the revenues generated by the sales of the items exclusively created for VFNO will be entirely given to the "Amici di Brera" (Brera’s friends) Association.
The Rome event is organized in collaboration with the Municipality of Rome, and the revenues generated by the sales of the items exclusively created for VFNO will be entirely given to the Red Cross.
The brands that form part of the Max Mara Group took part in the event, offering a series of exclusive events and products.
Max Mara
For the occasion a special window display is going to be presented in all the Max Mara stores taking part to the Fashion's Night Out 2011 event.
"Max Mara on the cover" display will present the most suggestive covers that Vogue magazines from all over the world dedicated to Max Mara through the years.
Where:Max Mara Store, Corso Vittorio Emanuele e Corso Genova, Milano.
Max Mara Store, Via Condotti e Via Frattina, Roma.
Max Mara also took part part in the Fashion's Night Out in Mosca, Madrid, Sydney, Parigi, Berlino, Londra, New York City, Los Angeles, Chicago, Costa Mesa, Troy, San Francisco, Toronto, Mexico City, Dusseldorf, Atene, Istanbul, Shanghai, Tokyo.
Sportmax
Exclusively for the Vogue Fashion’s Night Out 2011, Sportmax presents a very special interactive window display.
In the stores a number of lifesize figures of catwalk looks will be set up, allowing customers to take a souvenir shot of themselves in Sportmax clothes from the Fall Winter 2011 fashion show.
Where: Sportmax Store, Via della Spiga, Milano
Sportmax also took part in the events held in Mosca, New York City, Taipei.
MAX&Co.
MAX&Co. has two big events slated in Italy for Vogue Fashion’s Night Out 2011:
- Thursday 8 September in Milan at the flagship store on corso Vittorio Emanuele
- Thursday 15 September for the first time in Rome at the boutique on via Condotti.
The program features “Rock & Charm”, theme-based evenings of shopping, music & fun with live entertainment.
Special guests: Federico Russo & Marisa of Radio Deejay will welcome and entertain the participants, alternating their contributions with the live performance of Turin’s rock band, Santabarba and a DJ set, the sound carpet for the event.
Be sure not to miss: MAX&Co. Rocking Charms, the exciting must-haves of the FW 2011 collection in costume jewelry versions. A miniature wardrobe of delightful charms, consisting of overcoats, hats and accessories, 15 iconic items to choose from, wear and collect.
Where: MAX&Co. Store, Corso Vittorio Emanuele, Milano.
MAX&Co. Store, Via Condotti, Roma.
MAX&Co. also took part part in the Fashion's Night Out in Mosca, Lisbona, Los Angeles, Costa Mesa, San Francisco, Mexico City, Istanbul, Taipei, Tokyo.
Marina Rinaldi
Marina Rinaldi presents for the Vogue Fashion Night Out 2011 a limited edition nylon satin bag that introduces the iconic product for the Fall/Winter 2011 collection: +MINO.
A project to provide warmer, more comfortable and more functional down jackets to run into the winter with style.
Marina Rinaldi will take part to the event in some of the most important European capitals: Madrid (September 7), Milan and London (September 8) and Rome (September 15).
Where: Marina Rinaldi Flagship Store, Corso Vittorio Emanuele – Piazza San Carlo, Milano.
Marina Rinaldi Store, Via Borgognona, Roma.
Marella
Marella will collaborate with Filippa Lagerbäck, television host, style icon and blogger.
Filippa, of Swedish origin but Italian by adoption, interprets the spirit of Marella with a carefree and light-hearted enthusiasm: the passion for fashion combined with positivity has given life to a special product, a one hundred percent cotton limited edition t-shirt.
The message on the t-shirt is LIVE_LAUGH_LOVE_BELIEVE; a suggestion of how to tackle everyday life with the season’s must: stripes. During the events organised at the stores in Milan, 8 September 2011, and Rome, 15 September 2011 Filippa will be present, and available to give advice on style, and small “pearls” of positivity to write on a notebook you will receive as special gift.
Where: Marella Store, Corso Vittorio Emanuele, Milano.
Marella Store, Via Frattina, Roma.
Marella also took part part in the Fashion's Night Out in Madrid and Tokyo.
Pennyblack
On September 8th, 2011, the PENNYBLACK store in Milano, corso Vittorio Emanuele, during the VFNO will host the final appointment of the very successful web series BLOG & THE CITY.
From the web to the store! Special guests will be the five fashion bloggers stars of BLOG & THE CITY: Carolina Engman - Fashion Squad, Shiny Park - Park & Cube, Chiara Ferragni – The Blonde Salad, Zina Charkoplia – Fashionvibe e Elenorora Carisi - JouJou Villeroy, together with Angéline Mélin, the illustrator of the project.
The atmosphere will be sparkling and interactive, and for the occasion, the PENNYBLACK store will be turned into a special location: THE WISH FAIR.
Five mini markets personalized by each blogger, five wish lists featuring items and accessories of the F/W 11 Pennyblack collection chosen in order to create one-of-a kind looks for the 10 girls who will be selected during the event, and who will enter the online contest BLOG & THE CITY.
The limited edition item designed for the event is the Pennyblack Blog Bag: a shopper in leather and canvas illustrated by Angéline Mélin on sale, as a World preview, starting from September 8th during the VFNO.
Where: Pennyblack Store, Corso Vittorio Emanuele, Milano.