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Max Mara Bridal Collection
The Max Mara Bridal Collection redefines the concept of wedding dresses transforming them into contemporary prêt-à-porter garments that meet the contemporary desire to speed up preparation time.
The idea, initially developed with certain special models present only in selected stores, has been extended: more than 40 models – from the essential dress to the more structured one – distributed worldwide.
The new Max Mara store in Milan, in Corso Vittorio Emanuale, has a private and intimate area dedicated exclusively to Bridal wear.
The elegant and refined 2010 Collection with a romantic and minimalist allure is dedicated to modern and dynamic women who do not want to waste time with wedding dress fittings.
The white tones go from milk white to ivory, with a touch of transparent pastels, in make-up palettes.
Alongside the dresses Max Mara presents a complete range of accessories from shoes to veils, from gloves to jewel flowers.
The possibility of choosing a dress for the most important day in a professional and relaxed atmosphere with the support of personalised and free advice from the style staff is a dream come true thanks to the Max Mara Wedding Tour which involved a number of Max Mara shops in Italy.
The tour started on December 2009 and it finished on February 2010 and will touch the following cities: Milan, Rome, Naples, Varese, Florence, Modena, Turin, Padua, Reggio Emilia, Palermo, Catania, Genoa, Piacenza, Bari, Bologna, Rome, Pescara, Udine, Treviso.