BAI
- Company Archive and Library
- Library
- Historical Communications Archive
- Historical Garment Archive
- Vintage
Research
Company Archive and Library
Max Mara launched its BAI project (Company Archive and Library) in 2003 when it also started on the plans for its new headquarters. The idea behind BAI was to create a space where the history of Max Mara could be put in order, stored, researched and shown off to its best advantage.
The main aim of the specialist fashion Library is to research new trends. The Company Archive, on the other hand, is a collection illustrating the company’s past in the form of over fifty thousand items: garments and accessories, sketches, photographs, fabrics, documents, advertising material, furnishings and multimedia objects dating from 1951 to today.
The Company Archive can be broken down into the following main sections: the Communications Archive (collection of editorials, catalogues, advertisements, invitations, window signs, posters, magazines, photographs and multimedia), the Garments Archive (garments, accessories and sketches) and the Vintage Archive (the research archive consisting of over 4600 garments and accessories from the beginning of the 20th century to today).
The Company Archive fills a double purpose: to collect and preserve on the one hand and to relate the story of the company’s past on the other, through the creation of an archive that can be consulted by those working for the Group in creative roles.
Highlights
Carte Blanche
Sportmax presents "Carte Blanche": a limited-edition collection .The central feature of the first edition – a capsule collection designed in silk and jersey – are the graphics created by Christophe Brunnquell.
The items are available for purchase online from the website www.sportmax.it.
Welcome the cube
www.welcomethecube.com is dedicated to the goose-down jacket that is the very symbol of ‘S Max Mara.
The Cube is a design product: an innovative, high-tech garment that can be transformed and personalised. The Cube is interpreted by a number of international artists who underline the conceptual aspects that lie behind the project.
Way-Of Women
W-O-W
Sportmax Code’s website presents W-O-W, an area designed to promote the work and the experiences of creative women. W-O-W is a webzine containing interviews, features, audio and video files aimed at presenting an authentic portrait of today’s woman.