BAI
- Company Archive and Library
- Library
- Historical Communications Archive
- Historical Garment Archive
- Vintage
Research
Company Archive and Library
Max Mara launched its BAI project (Company Archive and Library) in 2003 when it also started on the plans for its new headquarters. The idea behind BAI was to create a space where the history of Max Mara could be put in order, stored, researched and shown off to its best advantage.
The main aim of the specialist fashion Library is to research new trends. The Company Archive, on the other hand, is a collection illustrating the company’s past in the form of over fifty thousand items: garments and accessories, sketches, photographs, fabrics, documents, advertising material, furnishings and multimedia objects dating from 1951 to today.
The Company Archive can be broken down into the following main sections: the Communications Archive (collection of editorials, catalogues, advertisements, invitations, window signs, posters, magazines, photographs and multimedia), the Garments Archive (garments, accessories and sketches) and the Vintage Archive (the research archive consisting of over 4600 garments and accessories from the beginning of the 20th century to today).
The Company Archive fills a double purpose: to collect and preserve on the one hand and to relate the story of the company’s past on the other, through the creation of an archive that can be consulted by those working for the Group in creative roles.
Highlights
Luxury accessories
Marina Rinaldi accessories are the stars of the new season. A luxury chic mood that is expressed in the choice of quality leathers and in the unmistakeable designs that make each accessory a master piece.
From the croco-bag, true icon of autumn-winter, moving onto the new models of clutch bag and not forgetting the range of hot and furry gloves: ideal for giving a touch of warmth to winter looks.
MAX&Co.&AFRICA&YOU Ethical Animalier
MAX&Co.&AFRICA&YOU: an ethical fashion project in collaboration with the ITC (International Trade Centre – an agency of WTO and the UN) which serves as a tangible testimonial to the concrete and ongoing commitment that MAX&Co. has been undertaking for the last three seasons by way of supporting the work of various groups composed of Kenyan women, small manufacturers who live and work in Nairobi in impoverished circumstances.
These extraordinary craftswomen have created with and for MAX&Co. small limited-edition collections of unique, luxurious, one-of-a kind accessories.
The new collection sets out to interpret in an original, à la MAX&Co. manner the animalier trend, presenting indispensable style complements, ethicalðnic, for savvy, fashion-conscious women.